SHION

SHION is an Austrian engineering company based in Vienna that develops active acoustic and directional audio systems. Its wall-mounted devices control sound in shared spaces by enhancing or suppressing specific frequencies and by steering audio toward defined areas, which allows several groups of listeners in the same room to receive different audio content without interference. The company positions the product as a sound design system for lounge-style environments, combining active noise cancelling with directional audio.

The offering pairs hardware with software: connected audio devices exchange data and the system analyses a room's acoustic properties in real time, reported by the company as within milliseconds, then adapts the behaviour of all connected devices to cancel unwanted noise and reinforce selected frequencies. Directory listings describe the product as an interior element in which sound-optimisation algorithms described as deep-tech AI are integrated into wood composites, so that acoustic performance and interior aesthetics are addressed by the same object. Named application environments include industrial sites, educational institutions, commercial spaces and homes, with a particular focus on large rooms with reflective surfaces, panoramic glazing, home theatres and minimalist interiors.

Founding story

The company was established in 2020. According to its directory profile, the founders' work at Zaha Hadid Studio and other luxury architecture practices exposed a gap in audio and home equipment for addressing acoustic problems, as existing systems did not cover both acoustics and aesthetics.

Business model

SHION supplies acoustic hardware combined with control software to project-based installations in interiors, with company-reported deployments across multiple countries.

Traction

The company reports 40 projects across six countries, 323% year-on-year growth and 75% noise cancellation. A startup directory lists total funding in the range of €100,000–€500,000 and a seed stage.