Shift72
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Shift72 provides a customizable video monetization and streaming platform that lets clients launch branded video services with monetization options, an all-in-one management dashboard, and real-time performance reporting. It serves partners in the film festival, cinema, corporate, and loyalty sectors, including major film studios and independent distributors.
Also known as Shift 72 · SHIFT72 · Shift72 Ltd.
Investors · 3
Company profile
researched Aug 2026Shift72 is a New Zealand company that provides white-label video streaming platforms for entertainment brands, content owners and event organisers. Its end-to-end OTT product handles multi-screen delivery across devices, with an emphasis on content security, and is positioned to let clients concentrate on audience and business growth rather than streaming infrastructure.
The platform is organised around solutions for festivals, cinemas, events, corporate customers, galleries, loyalty programmes and developers, and around features including security, platform management, delivery, data and analytics, ecommerce, the Shift Player, RocketSDK, Crystal Encoding and public APIs. The company is best known for enabling online film festivals during the COVID-19 pandemic, hosting digital editions for TIFF, the Sundance Film Festival, the Cannes Film Festival and SXSW.
Leadership consists of founder and CEO David White, with Spencer Lowe as Commercial and Partnership Manager, Simon Crutchley as VP of Content and Acquisition and Rebecca Horrocks as UI/UX Lead. The board includes chairman Phil McCaw and directors John Anderson, Trevor Dickinson and John Barnett.
Founding story
The company was founded by David White, who remains founder and CEO. Wikipedia dates the founding to 2008; a separate company-profile listing gives 2014.
Business model
Shift72 licenses a white-label, end-to-end OTT video platform to entertainment brands, content owners and event organisers, who use it to run their own branded streaming and digital screening experiences rather than distributing through a Shift72-owned consumer service. Engagements are frequently structured around festivals and events, where the platform hosts time-bound digital screenings, live-streamed talks and special programming alongside or instead of physical screenings.
Revenue derives from supplying its OTT platform to entertainment clients, with platform features spanning ecommerce and monetisation for content owners; one company-profile listing estimates annual revenue in the range of $1M.
Traction
IndieWire reported the company had hosted more than 100 virtual festivals since March 2020, and trade coverage in August 2020 described 400% growth during the pandemic. Named festival and industry clients include TIFF, Sundance, Cannes, SXSW, Cinando, the Kaohsiung Film Festival, the Dharamshala International Film Festival, the Kerry Film Festival and FILMCO. Headcount is reported at about 14 people within an 11-50 range.
Latest developments
The company website carries a 2025 copyright notice and continues to market its platform across festival, cinema, event, corporate and gallery use cases, including developer tooling such as RocketSDK, Crystal Encoding and its APIs.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Shift72 is a specialist media-technology supplier in the online film festival and event streaming niche, described in trade coverage as a field leader that grew sharply as festivals moved online in 2020 and as having hosted more than 100 virtual festivals from March 2020.
Shift72 positions itself on secure, all-in-one delivery, combining streaming, analytics, ecommerce and monetisation in a single white-label stack, and on established relationships with major film festivals and industry networks that make it a repeat supplier for time-bound digital screening events, including XR and virtual event formats.
Technology
The offering covers secure multi-screen delivery, platform management, data and analytics, ecommerce, a proprietary player, an SDK (RocketSDK), Crystal Encoding and public APIs; the company's web stack has been catalogued as including Varnish, Google Workspace, Bootstrap, reCAPTCHA and HSTS.
Go-to-market
Sales run through direct engagement with festivals, distributors and media organisations, supported by a book-a-demo motion on the company website and by ongoing partnerships with industry bodies and film-professional networks such as Cinando that recur across event seasons.
Entertainment brands, content owners, distributors and event organisers, including film festivals, cinemas, galleries, corporate clients and industry networks seeking online viewing options.
Geography
Headquartered in New Zealand, with a company-profile listing placing it in Hamilton, Waikato, and employees reported across Oceania. Client and partner engagements span North America, Europe and Asia, including TIFF (Canada), Cannes-affiliated Cinando (France), the Kerry Film Festival (Ireland), the Dharamshala International Film Festival (India), the Kaohsiung Film Festival (Taiwan) and FILMCO (Trinidad and Tobago).
History
Wikipedia records the company as founded in 2008 by David White in New Zealand; a company-profile listing instead gives a founding year of 2014. The business became widely known during the COVID-19 pandemic, when physical screenings were curtailed and festivals moved online: it powered events for TIFF, Sundance, Cannes and SXSW, and IndieWire reported in August 2020 that it had hosted more than 100 virtual festivals since March of that year. Trade coverage in August 2020 described the company as having grown 400% during the pandemic. Partnerships followed with FILMCO, the Kerry Film Festival, the Dharamshala International Film Festival, Festival Scope, Kaohsiung Film Festival (with XR developer INVR SPACE) and Cinando, the Marche du Film division of the Cannes Film Festival, which extended a long-standing relationship in November 2021.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 7
launches, deals, and filingsCinando, an online network for film professionals and a division of the Marche du Film - Cannes Film Festival, extended its long-time partnership with Shift72 to bring the streaming experience to home viewers.
Kaohsiung Film Festival collaborated with Shift72 and XR platform developer INVR SPACE to customise an online XR platform, "XR Dreamland Virtual", alongside physical screenings.
The Dharamshala International Film Festival partnered with Shift72 to move to the digital realm and offer a comparable user experience.
TIFF partnered with Shift72 to develop an online platform hosting digital screenings, live-streamed talks and special events.
Screen reported that Festival Scope and Shift72 joined forces amid the growth of online film festivals.
FILMCO partnered with Shift72, which specialises in online film festivals, to host its festival that year.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 6
primary sources listed
- SHIFT72 Company Overview, Contact Details & Competitors | LeadIQleadiq.com · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Shift72 do?
- New Zealand company providing white-label OTT streaming platforms for film festivals, cinemas and entertainment brands.
- Who are Shift72's investors?
- Shift72's investors include Angel HQ, Movac, NZ Growth Capital Partners.


