Fundraising FoxShepper
2 known investors
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Shepper operates a crowd-based network of local people who collect on-the-ground data for businesses, serving brands in the retail, consumer goods, and media sectors. The company provides rapid, low-cost data to help companies answer questions about business performance and brand presence.
Founders & leadership
CA
Carl August AmelnFounderCarl August Ameln is founder of Shepper, a crowdsourced data collection platform serving retail and consumer goods companies. He holds an MBA in International Business from Seattle University and has prior experience founding and investing in startups across multiple sectors.
Investors · 2
Funding
SEC filings, press & company announcements- Undisclosed amountSeries ASep 2018Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Companies House · registry record
View on Companies House ↗- Registered name
- SHEPPER LIMITED
- Company number
- 10196436
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 24 May 2016
- Registered office
- Shepper Limited, 8 Devonshire Square, London, EC2M 4PL
- Nature of business (SIC)
- 62090 — Other information technology service activities63110 — Data processing, hosting and related activities73200 — Market research and public opinion polling82990 — Other business support service activities n.e.c.
- Previous names
- SHPRD LIMITED (2016–2017)
- Accounts
- last made up to 31 Dec 2024 · next due 30 Sept 2026
- Confirmation statement
- last made up to 15 May 2026 · next due 29 May 2027
Current officers · 5
- Carl August Ameln — secretary, appointed 24 May 2016
- Carl August Ameln — director, appointed 24 May 2016
- Anthony James Barker — director, appointed 23 Dec 2022
- Lindsay Forster — director, appointed 1 Aug 2020
- Alexander Rahaman — director, appointed 23 Dec 2022
Source: Companies House public register · retrieved 5 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.
Frequently asked questions
- What does Shepper do?
- Shepper operates a crowd-based network of local people who collect on-the-ground data for businesses, serving brands in the retail, consumer goods, and media sectors. The company provides rapid, low-cost data to help companies answer questions about business performance and brand presence.
- Who founded Shepper?
- Shepper was founded by Carl August Ameln.
- Who are Shepper's investors?
- Shepper's investors include Aviva Ventures, Idékapital.