Setscale
Founded 2021 · 2 employees on LinkedIn · 9 known investors
Setscale provides purchase order financing and non-dilutive capital to US-based startups and SMBs that sell physical products to domestic buyers, serving industries such as CPG, apparel, health and wellness, medical, and manufacturing. The company positions itself as a financial partner offering flexible funding without requiring equity.
Founders & leadership
Setscale was founded in 2021 by Daniel Fine.
Investors · 9
Also in the syndicate · 3
Funding
SEC filings, press & company announcements$9.5M disclosed across 1 of 2 rounds · 2023
- $9.5MSeedMay 2023 · 3 sources
Ethos, Fin Capital, Great Oaks, Jaws, Mantis, WndrCo
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Setscale is a purchase order (PO) financing provider that advances capital against a business's existing customer orders. Rather than lending against a company's balance sheet alone, Setscale pays a client's manufacturers directly — up to 100% of production costs — so the client can produce and deliver goods for open purchase orders it would otherwise lack the working capital to fill.
The company describes its offering as non-dilutive and structured on a transaction-by-transaction basis: there is no monthly interest rate and no monthly payment schedule. Each funded order is opened and settled in full at its own start and close, with repayment triggered when the end-buyer receives the goods, is invoiced by the client, and pays Setscale directly. Setscale states it does not focus on a specific category of goods and evaluates purchase orders of all sizes, from bootstrapped founders bringing a first product to market through small and medium-sized enterprises and larger established businesses.
Business model
Setscale funds individual purchase orders by paying the client's suppliers or manufacturers, then is repaid when the client's end-buyer pays for the delivered goods. Funding is provided under a transactional joint venture agreement and confirmation letter signed after approval, with each transaction assessed and settled separately rather than as an ongoing loan facility.
Compensation is tied to the completion of each funded transaction — Setscale is paid when the client's end-buyer pays — rather than through monthly interest or recurring fees; the company states it charges no monthly interest rate and requires no monthly payments.
Traction
Setscale publishes a client testimonial from SFIJ Industrial, Inc., which states it had completed seven transactions with the company and was preparing an eighth, citing speed and adaptability in filling orders for its largest customer.
▸Full profile — market position, technology, go-to-market
Market position
Setscale emphasizes that it is not paid until the client is paid, a non-dilutive structure with no monthly fees or interest, and an underwriting approach it describes as holistic, in which the applicant's credit is only one input alongside the wider transaction context. It also highlights a digital onboarding flow intended to produce a funding offer quickly.
Technology
Setscale operates a digital, invitation-only onboarding and application platform through which applicants create an account, upload company and financial documents, and describe their funding requirements, end-buyers, open purchase orders and manufacturers in order to receive a funding offer.
Go-to-market
Prospective clients apply online, submitting PO funding needs and supporting details; the digital application is invitation-only and involves creating an account, accepting terms of service, confirming company information, uploading financial documentation, and describing end-buyers, open purchase orders and manufacturers. An account team then reviews the submission and proposes a funding structure.
Businesses selling physical goods that have open purchase orders from end-buyers, including bootstrapped founders and startups seeking to scale without diluting equity, small and medium-sized enterprises, and larger established companies. Setscale states it is not focused on a particular type of good.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
In the news
▸Research sources · 1
primary sources listed
- Setscalesetscale.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Setscale do?
- Setscale provides purchase order financing that pays manufacturers directly so businesses can fulfill customer orders.
- Who founded Setscale?
- Setscale was founded by Daniel Fine in 2021.
- Who are Setscale's investors?
- Setscale's investors include Flucas Ventures, Red Beard Ventures, The MBA Fund, Ethos, Fin Capital, WndrCo.
- How much funding has Setscale raised?
- Setscale has disclosed $9.5M raised across 1 of its 2 known rounds.




