Sesame Labs
San Francisco, US · Founded 2022 · Delaware corporation · 7 known investors
Sesame Labs is a San Francisco Web3 marketing platform offering campaign management, an ad network and CRM tools for dApps.
Also known as MadMenAI · Sesame Labs, Inc.
Founders & leadership
Investors · 7
Also in the syndicate · 6
Reported raises · per SEC filings
Form D private placements$4.5M disclosed across 1 of 2 rounds · 2022–2023
▶$4.5MraisedSep 2022 · 16 investors · Other TechnologyRule 506(b)
- Vinay JainExecutive Officer, Director
- Offering amount
- $5M
- Amount sold
- $4.5M
- First sale
- Sep 2022
- Incorporated
- Corporation, Delaware, 2022
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Sesame Labs, legally Sesame Labs, Inc., is a San Francisco-based company building marketing and community-engagement software for Web3 applications. Its stack includes a campaign management platform, an advertising network and a CRM, allowing Web3 companies to build targeted campaigns using competitor data, cross-channel customer insights and in-app engagement rewards within a single product. Product components described at launch include comprehensive user profiles assembled from on-chain, social and in-game activity; user engagement filters and segmentation across on- and off-chain data; business messaging with built-in rewards and custom pricing; "cohorts" of players within a target audience that update automatically; and no-code in-game quests with dedicated quest landing pages and automatically dispensed rewards. The company also provides a network intended to support private and trusted engagement between apps and users.
The company positions itself as an incentive-powered community engagement and retention platform serving both Web3 and Web2 communities, with marketing automation that applies gamification and custom AI models trained on community actions to increase engagement and reward community activity. It is classified in marketing software/martech and crypto categories and employed fewer than ten people according to a company profile listing.
Founding story
Founded in 2022 by Vinay Jain and Aman Jain, with a team drawn from Instagram, WhatsApp, Facebook and Twitter; co-founder Aman Jain was previously a tech lead at WhatsApp.
Business model
Sesame Labs sells a Web3-native marketing software stack — campaign management, an advertising network and a CRM — to Web3 companies and dApps, including messaging features with built-in rewards and custom pricing.
Traction
Sesame Labs entered private beta in September 2022 with more than a dozen (reported elsewhere as 12) Web3 gaming companies, including Decentral Games, Ethermon, League of Kingdoms and NOD Games. NOD Games' COO stated the platform drove increased social engagement on Twitter and Discord and helped generate more than 700 NFT sales in a two-week period ahead of its Drago NFT collection launch.
Latest developments
An October 2024 Game Developer report noted that Forte Labs participated in a seed funding round for the Web3 marketing platform MadMenAI, described as run by Sesame Labs.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
The company describes itself as addressing a market where Web3 companies lack the distribution channels and marketing tooling available in Web2, and has been characterized as a first-of-its-kind marketing platform for web3.
The company argues Web2 distribution channels and marketing tactics do not translate to Web3, and built its stack from the ground up to combine on-chain, social and in-game data with incentive and quest mechanics in a single platform.
Technology
The platform is built on Polygon. It combines on-chain, social and in-game data into user profiles, offers segmentation filters spanning on- and off-chain data, no-code in-game quests with automatic reward dispensation, and, per a later company profile, custom AI models informed by more than one million community actions plus gamification mechanics.
Go-to-market
Web3 marketers and dApp teams, with early traction concentrated among Web3 gaming companies and NFT projects; the platform is also described as serving web2 communities.
Geography
Headquartered in San Francisco, California, United States.
History
The company was founded in 2022 and launched in private beta in September 2022 with a group of Web3 gaming partners. It announced a $4.5 million seed round in February 2023, planning to use the capital to scale engineering, bring products to market and grow its user base. By late 2024, reporting referenced a Web3 marketing platform called MadMenAI run by Sesame Labs, which raised a seed round that included Forte.
Risks & controversies
Forte, one of the seed investors, was reported in October 2024 to have made unannounced game-studio acquisitions and to have shut down one acquired studio; that reporting concerns Forte rather than Sesame Labs.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsGame Developer reported that Forte Labs most recently joined a seed funding round of Web3 marketing platform MadMenAI, run by Sesame Labs.
Sesame Labs announced a $4.5 million seed funding round co-led by Wing Venture Capital and Patron, with participation from DoubleJump, Forte, MoonFire, Samsung, Twin Ventures and angel investors including Balaji Srinivasan, Robin Chan and Ryan Spoon. Proceeds were earmarked for scaling engineering, go-to-market and user growth.
$4.5M source ↗
Sesame Labs launched in private beta to test its platform with over a dozen Web3 gaming companies, including Decentral Games, Ethermon and League of Kingdoms.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureIn the news
▸Research sources · 4
primary sources listed
- Sesame Labs Gains $4.5Mcmswire.com · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Sesame Labs do?
- Sesame Labs is a San Francisco Web3 marketing platform offering campaign management, an ad network and CRM tools for dApps.
- Who are Sesame Labs's investors?
- Sesame Labs's investors include Moonfire Ventures.
- How much funding has Sesame Labs raised?
- Sesame Labs has disclosed $4.5M raised across 1 of its 2 known rounds.
- Where is Sesame Labs headquartered?
- Sesame Labs is headquartered in San Francisco, US.