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Serena & Lily

Sausalito, US · Founded 2003 · 5 known investors

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Decorates and celebrates well-loved homes.

Founders & leadership

Serena & Lily was founded in 2003 by LILY KANTER and SERENA DUGAN.

LKLILY KANTER
LILY KANTERCo-FounderLily Kanter held leadership roles at Deloitte & Touche and Microsoft before co-founding Mill Valley Baby & Kids Home and later Serena & Lily, which she led as CEO for 13 years. She subsequently founded Boon Supply, a fundraising platform for schools, and Averylily, and is also an investor focused on female-led impact ventures.
SDSERENA DUGAN
SERENA DUGANCo-Founder, Chief Creative Officer & Lead Designer2003–2016
LG
Lori GreeleyExecutive
PN
PHIL NERICFO
AM
AARON MUTSCHELLEREVP Brand, Product Design & Development
AR
Adam RossNamed on SEC filing
BH
Brett HiltonNamed on SEC filing
TSTim Schifter
Tim SchifterMember of Board of Directors2014–2023Strategic Advisor at Fernbrook Capital Management
SK
Susy KorbNamed on SEC filing
NW
Niniane WangNamed on SEC filing
KO
Kearnon O'MolonyNamed on SEC filing

Board

KG
KIRSTEN GREENBoard director

Investors · 5

Fantail Ventureslisted by Fantail Ventures

How we know: Fantail Ventures's portfolio page · Not right? Tell us

Lead Edge Capitallisted by Lead Edge CapitalNew York · $50M – $400M
Saints Capitallisted by Saints CapitalDenver

How we know: Saints Capital's portfolio page · Not right? Tell us

Tactile Ventureslisted by Tactile VenturesPalo Alto

How we know: Tactile Ventures's portfolio page · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$62.2M disclosed across 2 rounds · 2014–2020

▶$19.3MraisedJul 2020 · 12 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Lori GreeleyExecutive Officer, Director
  • Adam RossDirector
  • Brett HiltonExecutive Officer
  • Tim SchifterDirector
  • Susy KorbDirector
  • Niniane WangDirector
  • Kearnon O'MolonyDirector
Offering amount
$20.5M
Amount sold
$19.3M
First sale
Jun 2020
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$42.9MraisedApr 2014 · 1 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • CHRISTINE BEAUCHAMPDirector
  • LILY KANTERExecutive Officer, Director
  • SERENA DUGANExecutive Officer, Director
  • KIRSTEN GREENDirector
  • KEARNON O'MOLONYDirector
  • TIM SCHIFTERDirector
  • PHIL NERIExecutive Officer
  • AARON MUTSCHELLERExecutive Officer
Amount sold
$42.9M
First sale
Mar 2014
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

In the news

IN Conversation with Lily Kanter - IN Kansas City Magazineinkansascity.com · Oct 2025Sell or Invest in Serena & Lily Stock Pre-IPOnasdaqprivatemarket.com · May 2025

Frequently asked questions

What does Serena & Lily do?
Decorates and celebrates well-loved homes.
Who founded Serena & Lily?
Serena & Lily was founded by LILY KANTER, SERENA DUGAN in 2003.
Who are Serena & Lily's investors?
Serena & Lily's investors include Battery Ventures, Fantail Ventures, Lead Edge Capital, Saints Capital, Tactile Ventures.
How much funding has Serena & Lily raised?
Serena & Lily has disclosed $62.2M raised across 2 rounds.
Where is Serena & Lily headquartered?
Serena & Lily is headquartered in Sausalito, US.