Serena & Lily
Sausalito, US · Founded 2003 · Delaware corporation · 525 employees on LinkedIn · 2 known investors
Find your way into Serena & Lily
129 people in our graph share verified history with the Serena & Lily team — schools, employers, funds. One of them is your warm intro.
Jim Engebretsenunlockedknows LILY KANTER · together at Stanford Graduate School of Business Executive Education (overlapped)
×5knows the team · via W. P. Carey School of Business – Arizona State University
×6knows the team · via Pepperdine Graziadio Business School
Founders & leadership
Serena & Lily was founded in 2003 by LILY KANTER and SERENA DUGAN.
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LILY KANTERinCo-FounderLily Kanter held leadership roles at Deloitte & Touche and Microsoft before co-founding Mill Valley Baby & Kids Home and later Serena & Lily, which she led as CEO for 13 years. She subsequently founded Boon Supply, a fundraising platform for schools, and Averylily, and is also an investor focused on female-led impact ventures.
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SERENA DUGANinCo-Founder, Chief Creative Officer & Lead Designer2003–2016
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Lori GreeleyExecutive
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PHIL NERIinCFO
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AARON MUTSCHELLERinEVP Brand, Product Design & Development
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Adam RossNamed on SEC filing
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Brett HiltonNamed on SEC filing
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Tim SchifterinMember of Board of Directors2014–2023Strategic Advisor at Fernbrook Capital Management
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Susy KorbNamed on SEC filing
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Niniane WangNamed on SEC filing
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Kearnon O'MolonyNamed on SEC filing
Board
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KIRSTEN GREENBoard director
Investors · 2
Reported raises · per SEC filings
Form D private placements$62.2M disclosed across 2 rounds · 2014–2020
▶$19.3MraisedJul 2020 · 12 investors · RetailingRule 506(b)
▶$19.3MraisedJul 2020 · 12 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Lori GreeleyExecutive Officer, Director
- Adam RossDirector
- Brett HiltonExecutive Officer
- Tim SchifterDirector
- Susy KorbDirector
- Niniane WangDirector
- Kearnon O'MolonyDirector
- Offering amount
- $20.5M
- Amount sold
- $19.3M
- First sale
- Jun 2020
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$42.9MraisedApr 2014 · 1 investors · RetailingRule 506(b)
▶$42.9MraisedApr 2014 · 1 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- CHRISTINE BEAUCHAMPDirector
- LILY KANTERExecutive Officer, Director
- SERENA DUGANExecutive Officer, Director
- KIRSTEN GREENDirector
- KEARNON O'MOLONYDirector
- TIM SCHIFTERDirector
- PHIL NERIExecutive Officer
- AARON MUTSCHELLERExecutive Officer
- Amount sold
- $42.9M
- First sale
- Mar 2014
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
In the news
Frequently asked questions
- Who founded Serena & Lily?
- Serena & Lily was founded by LILY KANTER, SERENA DUGAN in 2003.
- Who are Serena & Lily's investors?
- Serena & Lily's investors include Battery Ventures, Lead Edge Capital.
- How much funding has Serena & Lily raised?
- Serena & Lily has disclosed $62.2M raised across 2 rounds.
- Where is Serena & Lily headquartered?
- Serena & Lily is headquartered in Sausalito, US.