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Sequense
Techstars '22Austin, US · 1 known investors
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B2B SaaS workflow management software built by travel agents for travel advisors.
Also known as Sequense Software
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Sequense (Sequense Software) is a business-to-business SaaS company offering workflow management software for travel advisors. The product was created by travel agents for travel agents, addressing the operational and organizational needs of advisors whose client relationships have deepened as the travel industry changed, including during the Covid period.
The company is early stage and has gone through an accelerator program, raised pre-seed funding and worked with advisors. It launched and built its product without a technical co-founder, and its stated design priorities include shortening the learning curve for users and enabling customization. Megan Habig is a co-founder and serves as Chief Marketing Officer.
Business model
Sequense sells workflow management software on a business-to-business SaaS basis to travel advisors and travel agencies.
Traction
The company has completed an accelerator program and raised pre-seed funding, and discussed plans for further funding rounds and software development over a five-year horizon.
▸Full profile — market position, go-to-market, history
Market position
The company has stated that it does not consider itself to have any direct competitors in travel advisor workflow management.
The software was created by travel agents for travel agents, and is designed to shorten user learning curves and support customization.
Go-to-market
The company has pursued an early go-to-market approach that leverages people already working in the travel industry, and maintains separate contact channels for prospective investors and for travel advisors. Its founders participated in an accelerator program and worked with advisors while raising pre-seed capital.
Travel advisors (travel agents) and travel agencies. Approximately 100,000 travel advisors in the United States are responsible for more than $32 billion per year in travel revenue.
History
Sequense was featured in a November 2021 episode of the Startup Competitors podcast, in which co-founder and CMO Megan Habig discussed the inspiration and evolution behind the product, the company's accelerator experience, pre-seed fundraising, launching without a technical co-founder, and goals for future funding rounds.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsIn a podcast interview, co-founder and CMO Megan Habig discussed Sequense's experience with an accelerator program, pre-seed funding and advisors, as well as goals for future funding rounds.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 4
primary sources listed
- Amazon.com: Startup Competitors : Michael Kelly: Booksamazon.com · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Sequense do?
- B2B SaaS workflow management software built by travel agents for travel advisors.
- Who are Sequense's investors?
- Sequense's investors include Techstars.
- Where is Sequense headquartered?
- Sequense is headquartered in Austin, US.