Sequel
Techstars '20San Jose, US · Founded 2021 · 23 employees on LinkedIn · 5 known investors
Sequel provides a virtual event platform that runs webinars on a company's own website rather than third-party destinations, capturing first-party engagement data including attendance, watch time, polls, and CTA interactions that integrate directly into CRMs.
Also known as Sequel.io
Founders & leadership
Sequel was founded in 2021 by Andrei Ermilov.
Investors · 5
Funding
SEC filings, press & company announcements- Undisclosed amountSeries ASep 2022Source ↗
- Undisclosed amountSeries AAug 2022
Javelin Venture Partners (lead), Alumni Ventures, Social Leverage, Struck Capital
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Sequel (Sequel.io) is a software-as-a-service company offering a no-code/low-code platform that lets brands host webinars, live sessions, virtual events, networking hubs and on-demand video directly on their own websites and domains rather than on third-party event destinations. Platform modules span event building (embeds, landing pages, live sessions, in-person event management, registration, certifications), content scaling (AI Studio for repurposing event content, a Media Hub video library, local recordings, an MCP server exposing event data to AI tools) and conversion (audience insights, end-to-end analytics, and a marketplace of integrations with CRM, CMS, data and media systems). Agent-based capabilities that would build, scale and convert programs automatically are marketed as forthcoming.
Because events run on the customer's own domain, the company positions the product around first-party data capture: identifying attendees as recognized site visitors matched to CRM records, combining pre-event web browsing signals with in-session behavior such as questions, poll responses, resource downloads and time in session, and then scoring contacts and accounts and syncing AI-generated intent summaries back to the CRM. The platform also publishes event-derived content to the customer's site for search and answer-engine visibility.
Business model
Sequel sells a subscription SaaS platform to businesses (B2B), described as a no-code and low-code product that brands license to run webinars, live events and networking hubs on their own websites, with analytics and CRM integrations layered on top.
Subscription SaaS licensing to business customers.
Traction
Customer-reported outcomes published by the company include doubling virtual event volume within a year (Carta), demo conversion rates rising from about 45% to 58% after moving from Zoom (Sentry), 139 demos booked and over 300 deals influenced from a single webinar (TekMetric), and 500+ registrations per week with more than half of event-driven traffic retained on the customer's site (Info-Tech). The company also cites aggregate figures of 50% higher conversion, 77% more pipeline, $4M+ pipeline and 50% growth in brand traffic, and a 4.5/5 rating. A secondary-market data provider recorded market signals in February 2026 referencing AMS and Sendoso as customers, and lists 24 employees.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned in the enterprise software and martech space across event management, enterprise communication, marketing and live streaming verticals; a third-party data provider lists BigMarker, Livestorm and Contrast as the closest comparable companies. The company describes itself as differentiated from conventional webinar platforms by hosting events on the customer's own website.
The company's stated central design choice is running webinars and virtual events on the customer's own domain and environment instead of a vendor destination, which it links to attendee identification against the customer's CRM, a continuous view of pre-, in- and post-event behavior in one system rather than several stitched tools, real-time actions during sessions (routing high-intent accounts to sales, in-session CTAs, personalized follow-up), and retention of event-driven traffic and search visibility on the customer's own site.
Technology
No-code and low-code embeddable video and event infrastructure for live and on-demand sessions delivered within the customer's website, paired with an application-layer AI stack: in-session AI capture and real-time experience customization, AI Studio for content repurposing and translation, engagement scoring with AI-generated intent summaries pushed to CRM, and an MCP server that exposes event data to external AI tools. Integrations connect to CRM, CMS, marketing automation (e.g. Marketo), data and media systems.
Go-to-market
Sales-led enterprise motion with a "get a demo" entry point and published pricing, supported by content and community marketing: a blog, playbooks, the Game Changers Masterclass and CMO Series, Sequel Academy tutorials, a help center, a virtual summit, and an in-person "Intelligent Website Roadshow". Customer testimonials from named marketing and marketing-operations practitioners are used as primary proof points.
B2B marketing, demand generation and marketing operations teams at growth-stage and enterprise companies; cited users include Carta, Salesloft, 6sense, Apollo, RevPartners, TekMetric, Info-Tech and Sentry.
Geography
Headquartered in San Jose, California, United States, serving customers described as ranging from high-growth startups to Fortune 500 and global enterprise organizations.
History
According to firmographic data, the company was founded in 2019 and is based in San Jose, California, with a seed round in April 2021 and a Series A in August 2022 bringing total disclosed funding to $10.7 million. The company later refreshed its brand and website around a mission of enabling data-driven marketers to host video experiences in their own branded spaces, and has since expanded the platform with AI features such as AI Studio, Audience Insights, an MCP server and agent-based capabilities described as forthcoming.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 7
by search overlap
Companies competing with Sequel for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 1
launches, deals, and filingsSequel announced a refreshed brand and repositioning around enabling data-driven marketers to host video experiences on their own branded web properties, alongside community programs including Game Changers Masterclass, Game Changers CMO Series and Sequel Academy.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 7
primary sources listed
- Sequelsequel.io · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Sequel do?
- SaaS platform that lets B2B brands host webinars and virtual events on their own websites and convert engagement data into pipeline.
- Who founded Sequel?
- Sequel was founded by Andrei Ermilov in 2021.
- Who are Sequel's investors?
- Sequel's investors include Javelin Venture Partners, Techstars, Alumni Ventures, Social Leverage, Struck Capital.
- Where is Sequel headquartered?
- Sequel is headquartered in San Jose, US.