Seoulrobotics

Seoul Robotics is a South Korean 3D computer vision company that develops perception software for LiDAR and other 3D sensors. Its flagship platform, SENSR, applies AI and machine learning to 3D point-cloud data to perform object detection, tracking and monitoring, and is designed to be sensor-agnostic so that it works with nearly all commercially available LiDAR units. The company positions the software as the bridge between LiDAR manufacturers and industries outside the automotive sector that can benefit from 3D data insights.

Beyond standalone software, Seoul Robotics has released integrated products including Discovery, an all-in-one sensor and software platform intended to lower the cost and complexity of LiDAR-based deployments, and Voyage, a deployment-ready LiDAR perception system. Application areas span smart city, smart factory and smart home, logistics, mobility and robotics. More recently the company has been described as a developer of infrastructure-based autonomous driving technology, in which sensing and processing are embedded in the surrounding infrastructure to guide vehicles from the outside, with logistics as a focus area.

The company serves OEMs, system integrators and government agencies, and has cited partnerships or customer relationships with BMW, Mercedes-Benz, Volvo, Qualcomm, the University of Michigan, the Chattanooga Department of Transportation, the Korea Department of Transportation and Emart, as well as ecosystem memberships including Nvidia Inception and the Renesas R-Car Consortium.

Founding story

Co-founder and CEO HanBin Lee was first exposed to 3D point-cloud processing through computational fluid dynamics work at Penn State and encountered LiDAR while serving two years in the Korean military as a tank engineer. He subsequently studied machine learning and AI through online Udacity courses, where he met his future co-founders, all of whom had backgrounds in 3D data processing. The group entered a self-driving software competition using only LiDAR data rather than a camera-sensor combination and placed 10th out of more than 2,000 teams; the result convinced them the approach was commercially viable. Seoul Robotics was founded in 2017 from a small office in Seoul and initially run remotely, with Lee reporting that he did not meet his co-founders in person until a year after founding. Lee has credited South Korean government startup support — loans, capital, project introductions and access to public infrastructure for trials — as a factor in the company's early development and in the choice of the name 'Seoul'.

Business model

Seoul Robotics sells perception software and combined sensor-plus-software products to businesses and public-sector bodies rather than to consumers. Its core asset is SENSR, a sensor-agnostic software platform that is compatible with nearly all commercially available LiDAR and 3D sensors, which the company positions as an alternative to customers spending years and millions of dollars building in-house 3D data processing AI. Packaged offerings such as Discovery and Voyage bundle sensors with the software to simplify deployment, and the company also distributes SDKs and interfaces (SENSR SDK, SENSR proto, ROS driver and interface, Horus SDK) publicly on GitHub to support integration.

Revenue comes from licensing and selling its perception software platform and bundled sensor-and-software products to OEMs, system integrators and government customers, supplemented by public-sector projects and grants. A third-party profile places the company in a mid-market revenue range, and it is classified under NAICS 5112, Software Publishers.

Traction

By late 2019 SENSR was being deployed with European OEMs and Korean corporations and institutions. The company reports partnerships with BMW, Mercedes-Benz, Volvo, Qualcomm, the University of Michigan, Chattanooga DOT, Korea DOT and Emart, and offices in Korea, Germany and the US. A third-party profile lists approximately 78 employees across three continents as of July 2026 and places headcount in the 51-200 band. Recognition includes selection by the Korea Credit Guarantee Fund's Innovative Icon program from more than 200 applicants, Fast Company's 2023 Most Innovative Companies list and the 2024 Korea Technology Awards ministerial award; the company has also entered IPO preparation and its shares have been offered on a secondary pre-IPO marketplace.

Latest developments

Seoul Robotics closed a bridge round with venture capital firm TK Investment in December 2024 and received the Minister of Trade, Industry and Energy Award at the 2024 Korea Technology Awards. It began preparing for an initial public offering in February 2024; Korean press reported in January 2026 that the KOSDAQ listing had been delayed. In December 2025 it was named part of Lumotive's expanded partner ecosystem for light control metasurface LiDAR integration, and in June 2026 Korean press reported its participation in a KRW 198.1 billion K-AI City project. Its GitHub organization has continued publishing and updating SDK repositories, including the Horus SDK, into 2026.