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SenseIT
Techstars '20Tel Aviv, IL · 1 known investors
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arca.ai builds accessibility governance software that helps product teams find, remediate, and document accessibility gaps to produce defensible VPATs and conformance reports for enterprise procurement. Its four-product cycle covers journey-based gap discovery, agentic remediation, goal-driven documentation, and continuous conformance monitoring, calibrated against WCAG 2.2 and practitioner judgment.
Also known as SenseIT
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026SenseIT is an Israel-based company offering a web accessibility platform aimed at large organizations. Its tool integrates with a customer's existing website and coding environment and converts existing automated QA tests into web-accessibility tests, so that accessibility checks run within the workflows development teams already use.
The company's stated positioning is that legal compliance alone does not deliver usable websites: according to co-founder and CEO Tamar Shapira, a site can pass a compliance test yet remain unusable because its functionality was never tested with assistive interaction patterns, such as navigating without a mouse. SenseIT frames improved accessibility both as an inclusion issue and as a commercial one, arguing that organizations lose revenue from customers who cannot complete online transactions.
Founding story
Co-founder and CEO Tamar Shapira has said her motivation for starting the company came after her sister's best friend suddenly became a paraplegic and lost the ability to search online without assistance. She founded the company with her husband, Nadav Bernstein, who serves as chief product officer; both forwent salaries for 18 months during the company's early period.
Business model
SenseIT sells an accessibility testing platform to large organizations, integrating with their existing websites and coding setups. As of September 2020 it had two paying customers, including the Israeli airline El Al, and reported additional prospects in its pipeline.
Traction
As of September 2020, SenseIT reported two paying customers, including El Al, with further prospects in its pipeline, and had just completed the Techstars Israel accelerator.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
SenseIT operates in the web accessibility software market in Israel, a segment that also includes accessiBe. Its stated rationale references heightened attention to digital accessibility following U.S. litigation over inaccessible websites, including a case against Domino's Pizza that reached the Supreme Court, and the shift of commerce online during Covid-19.
SenseIT's approach centers on converting a customer's existing automated QA tests into web-accessibility tests, rather than running standalone compliance scans, and on testing actual site functionality rather than checking compliance criteria alone.
Technology
The platform integrates into existing websites and development setups and transforms a customer's existing automated QA tests into web-accessibility tests, targeting coding errors that make sites unusable for people who cannot use a mouse or who rely on assistive technology.
Go-to-market
Large organizations that operate consumer-facing websites and need them to be usable by people with disabilities; early customers included the Israeli airline El Al.
Geography
The company is based in Israel, with headquarters in Tel Aviv, and participated in the Techstars Israel accelerator.
History
SenseIT was created in 2018 by Tamar Shapira and her husband Nadav Bernstein and officially launched in 2019. The founders went without salaries for 18 months while building the company. In 2020 the startup completed a 13-week Techstars Israel accelerator program, taking part in the accelerator's 2020 Demo Day.
Compiled by commissioned research from 3 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsSenseIT finished the 13-week Techstars Israel accelerator course, presenting at the program's 2020 Demo Day and gaining exposure to investors and mentors.
The company, created in 2018 by Tamar Shapira and Nadav Bernstein, officially launched its web accessibility testing platform in 2019.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 3
primary sources listed
- Israeli Techstars grad wants online accessibility to move beyond lip service - CTechcalcalistech.com · web
3 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does SenseIT do?
- Israeli startup whose platform converts existing automated QA tests into web-accessibility tests for large organizations.
- Who are SenseIT's investors?
- SenseIT's investors include Techstars.
- Where is SenseIT headquartered?
- SenseIT is headquartered in Tel Aviv, IL.