/Companies

Semaloop

London, GB · Founded 2025 · 5 employees on LinkedIn · 5 known investors

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Semaloop provides AI agents that run end-to-end tests on mobile apps by interacting with them like real users across text, visual, and audio flows on real devices. It serves mobile engineering and QA teams, offering test maintenance that adapts to app changes plus video replay and debugging visibility for each test run.

Founders & leadership

Semaloop was founded in 2025 by Rory Smith.

RSRory Smith
Rory SmithCo-founder & CTORory Smith spent five years at Apple automating tests and leading security assessments, and has over 15 years of experience in full-stack and mobile development. He is the founder of Semaloop, which builds AI agents for end-to-end mobile app testing.

Investors · 5

Companies House · registry record

View on Companies House ↗
Registered name
SEMALOOP LTD
Company number
16675807
Status
Active
Company type
Private limited company
Incorporated
27 Aug 2025
Registered office
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
Nature of business (SIC)
62012 — Business and domestic software development
Accounts
next due 27 May 2027
Confirmation statement
last made up to 26 Aug 2026 · next due 9 Sept 2027

Current officers · 2

  • Charlie Ryan Kingston — director, appointed 27 Aug 2025
  • Rory James Smith — director, appointed 27 Aug 2025

Source: Companies House public register · retrieved 20 Sept 2026. Contains public sector information licensed under the Open Government Licence v3.0.

Frequently asked questions

What does Semaloop do?
Semaloop provides AI agents that run end-to-end tests on mobile apps by interacting with them like real users across text, visual, and audio flows on real devices. It serves mobile engineering and QA teams, offering test maintenance that adapts to app changes plus video replay and debugging visibility for each test run.
Who founded Semaloop?
Semaloop was founded by Rory Smith in 2025.
Who are Semaloop's investors?
Semaloop's investors include FJ Labs, Insiders Ventures, Andreessen Horowitz, Concept Ventures, WEEKEND.
Where is Semaloop headquartered?
Semaloop is headquartered in London, GB.