Fundraising FoxSellers Funding
Weston, US · Founded 2017 · 3 known investors
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SellersFi provides working capital financing, short-term funding advances, and daily payout solutions tailored for e-commerce sellers on platforms like Amazon and Shopify. The company serves online merchants needing capital for inventory, advertising, and growth.
Founders & leadership
Sellers Funding was founded in 2017 by Jose Ricardo Pero.
JR
Jose Ricardo PeroFounder
JA
James Andrew SeidelChief Investment Officer
FD
Fabio Davi KnijnikChief Technology Officer
Board
FF
Francisco FiliaBoard director
JZ
AR
Alessandro Rodrigues NovaesBoard director
EK
Eduardo KnijnikBoard director
DK
Daniel KnijnikBoard director
PB
Paul BarrettBoard director
GD
Guillermo Drew-BearBoard director
Investors · 3
Also in the syndicate · 1
Mitsubishi UFJ Financial Group, Inc.
Reported raises · per SEC filings
Form D private placements$66.8M disclosed across 3 of 5 rounds · 2019–2024
▶$44.8MraisedJan 2025 · 10 investors · OtherRule 506(b)
▶$44.8MraisedJan 2025 · 10 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Francisco FiliaDirector
- Jose Ricardo PeroExecutive Officer, Director
- Jeppe ZinkDirector
- Offering amount
- $58.2M
- Amount sold
- $44.8M
- Minimum investment
- $25K
- First sale
- Dec 2024
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$21.4MraisedJul 2021 · 20 investors · OtherRule 506(b)
▶$21.4MraisedJul 2021 · 20 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Jeppe ZinkDirector
- Francisco FiliaDirector
- Jose Ricardo PeroExecutive Officer, Director
- Fabio Davi KnijnikExecutive Officer, Director
- Allesandro Rodriguez NovaesDirector
- Maurella van der ReeExecutive Officer, Director
- Offering amount
- $27.4M
- Amount sold
- $21.4M
- Minimum investment
- $50K
- First sale
- Jul 2021
- Incorporated
- Corporation, Delaware, 2017
- Federal exemptions
- 06b
▶$5MofferedFeb 2019 · OtherRule 506(b)
▶$5MofferedFeb 2019 · Other
Rule 506(b)Officers, directors & promoters on the filing
- Alessandro Rodrigues NovaesDirector
- Marcelo CarrulloPromoter
- Eduardo KnijnikDirector
- Ricardo PeroExecutive Officer
- James Andrew SeidelExecutive Officer
- Maurella van der ReeExecutive Officer
- Fabio Davi KnijnikExecutive Officer
- Daniel KnijnikDirector
- Paul BarrettDirector, Promoter
- Nicolas Schmidt-UrzuaPromoter
- Guillermo Drew-BearDirector
- Offering amount
- $5M
- Minimum investment
- $50K
- Proceeds to insiders
- $711K
- Incorporated
- Corporation, Delaware, 2017
- Federal exemptions
- 06b
▶$600KraisedFeb 2019 · 9 investors · OtherRule 506(b)
▶$600KraisedFeb 2019 · 9 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Fabio Davi KnijnikExecutive Officer
- James Andrew SeidelExecutive Officer
- Paul BarrettDirector
- Ricardo PeroExecutive Officer
- Alessandro Rodrigues NovaesDirector
- Daniel KnijnikDirector
- Eduardo KnijnikDirector
- Guillermo Drew-BearDirector
- Maurella van der ReeExecutive Officer
- Offering amount
- $750K
- Amount sold
- $600K
- Proceeds to insiders
- $162K
- First sale
- Feb 2019
- Incorporated
- Corporation, Delaware, 2017
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Frequently asked questions
- What does Sellers Funding do?
- SellersFi provides working capital financing, short-term funding advances, and daily payout solutions tailored for e-commerce sellers on platforms like Amazon and Shopify. The company serves online merchants needing capital for inventory, advertising, and growth.
- Who founded Sellers Funding?
- Sellers Funding was founded by Jose Ricardo Pero in 2017.
- Who are Sellers Funding's investors?
- Sellers Funding's investors include GAA Investments, Northzone.
- How much funding has Sellers Funding raised?
- Sellers Funding has disclosed $66.8M raised across 3 of its 5 known rounds.
- Where is Sellers Funding headquartered?
- Sellers Funding is headquartered in Weston, US.