Selerio
AcquiredEntrepreneur First '16London, GB · Founded 2016 · 1 known investors
Selerio built video analysis software that processed frames in real time to identify objects and apply automated edits, such as adding product placements or obscuring sensitive material. It was aimed at media and advertising teams handling post-production across large video libraries. The company was acquired by $FTDR in 2019.
Also known as Selerio Ltd · Selerio, Ltd.
Founders & leadership
Selerio was founded in 2016 by Ghislain Fouodji Tasse and Flora Ponjou Tasse.
Investors · 1
Company profile
researched Aug 2026Selerio was a UK-based computer vision and machine learning startup that spun out of research from the University of Cambridge and a Google fellowship. Its technology was applied to understanding physical scenes from camera input, and it distributed an SDK for augmented reality development, evidenced by a public sample application built with the Selerio SDK for AR using Apple's ARKit and Swift.
The company's public code presence included work on WebXR, ARKit plane tracking and occlusion, Python bindings to the Point Cloud Library, and a runtime OBJ file loader for Unity3D, indicating work across AR runtimes, 3D asset handling and 3D point-cloud processing.
Following the May 2019 acquisition by Streem, Selerio's technology was positioned as enabling remote experts to capture information about a site as well as or better than an on-site visit, supporting Streem's "see what I see" remote video platform connecting homeowners with home service suppliers.
Founding story
Selerio spun out of research from the University of Cambridge and a Google fellowship, according to the acquisition announcement.
Business model
Selerio developed computer vision and machine learning technology and distributed it to developers at least in part via an SDK; a sample app using the Selerio SDK for AR was published under the company's GitHub organization. The sources do not describe pricing or contract structures.
Not described in the available sources.
Traction
Publicly reported traction is limited: selection for the Betaworks VisionCamp accelerator in 2018, a small set of public GitHub repositories, and the 2019 acquisition by Streem. The Selerio team pictured at the time of acquisition comprised Dr. Flora Tasse, Ghislain Fouodji and Dr. Pavan Kumar.
Latest developments
In May 2019, Streem announced the acquisition of Selerio alongside the close of an additional, undisclosed round of Streem funding led by Flying Fish Ventures with participation from Loup Ventures. Selerio's former CEO Ghislain Tasse became head of StreemVision. The last recorded public repository update under the Selerio GitHub organization was October 2019.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Selerio operated in computer vision, machine learning and augmented reality. It shared investors with Streem, including Betaworks, General Catalyst, GGV Capital and Greycroft, and had also received investment from Entrepreneur First and TinyVC.
Selerio's technology originated in University of Cambridge research and a Google fellowship. Streem's CEO stated the computer vision technology could enhance Streem's customer offering by letting remote experts capture site information as well as or better than being physically present, removing the need for in-home visits or dispatching a truck.
Technology
Computer vision and machine learning for scene understanding from camera input, packaged in part as an SDK for augmented reality. Public repositories under the Selerio GitHub organization cover WebXR (JavaScript), ARKit-based vertical plane tracking and occlusion (Swift), Python bindings to the Point Cloud Library, and a runtime OBJ loader for Unity3D (C#).
Go-to-market
The sources indicate developer-facing distribution through an AR SDK and sample code on GitHub, and participation in the Betaworks VisionCamp accelerator in 2018, which generated a commercial relationship with fellow participant Streem. No further sales or marketing detail is available in the sources.
Following the acquisition, the technology was applied to remote assistance use cases connecting consumers with home service experts, allowing experts to assess a site without visiting in person. Developers were also addressed through an AR SDK.
Geography
Selerio was UK-based. After the 2019 acquisition, the UK team joined acquirer Streem's office in Portland, Oregon.
History
Selerio spun out of research at the University of Cambridge and a Google fellowship. It published open-source and forked repositories on GitHub from 2015 onward, including forks related to ARKit occlusion and point-cloud libraries, and released a sample app for its AR SDK. In 2018 it was selected for the Betaworks VisionCamp accelerator, where it came into contact with Streem, another participant in the same program. In May 2019, Streem announced it had acquired Selerio, Ltd., with the UK team joining Streem's Portland, Oregon office and Selerio CEO Ghislain Tasse becoming head of StreemVision. Selerio's last public repository activity recorded in the sources is October 2019.
Risks & controversies
No risks or controversies are described in the available sources.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsPortland, Oregon-based AR startup Streem announced the acquisition of UK-based computer vision and machine learning startup Selerio, Ltd. The UK team joined Streem's Portland office, which had grown to thirty employees. Former Selerio CEO Ghislain Tasse became head of StreemVision.
A public GitHub repository, selerio-arkit-basics, provides a sample Swift app using the Selerio SDK for AR; last updated April 2019.
Selerio, like Streem, was selected for the Betaworks VisionCamp accelerator in 2018; the program led to the relationship between the two teams.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 4
primary sources listed
- Selerio · GitHubgithub.com · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Selerio do?
- UK computer vision and AR startup spun out of Cambridge research; acquired by Portland-based Streem in May 2019.
- Who founded Selerio?
- Selerio was founded by Ghislain Fouodji Tasse, Flora Ponjou Tasse in 2016.
- Who are Selerio's investors?
- Selerio's investors include Entrepreneur First.
- Where is Selerio headquartered?
- Selerio is headquartered in London, GB.