Seedooh
Founded 2012 · 12 employees on LinkedIn · 1 known investors
Seedooh provides independent third-party verification, measurement and analytics for out-of-home, digital out-of-home, cinema and stadia advertising campaigns. Its cloud-based technology serves publishers, advertisers, agencies and technology partners across the public space media supply chain, operating at market scale in Australia and New Zealand and expanding to other international markets.
Also known as Seedooh
Investors · 1
Company profile
researched Aug 2026Seedooh is a technology provider of independent third-party advertising verification for public space media, covering out-of-home (OOH), digital out-of-home (DOOH), cinema and stadia campaigns. Its service verifies, measures and analyses individual ad plays and full campaigns, monitoring which creative message appeared at which location, at what time of day and under what performance condition. The company positions verification as sharing the same core attributes across OOH, cinema and stadia even where delivery performance metrics differ by channel.
Products are organised both by channel and by customer type, with solutions aimed at publishers, advertisers, agencies and integrated technology partners across the media supply chain. Seedooh states that it operates entirely independently of the supply chain in order to offer a standardised, best-practice assured technology service intended to deliver value to all supply chain participants.
Business model
Seedooh supplies a verification and measurement technology service to participants across the public space media supply chain, including publishers, advertisers, agencies and integrated technology partners, with product sets segmented by channel and by customer type.
Traction
The company reports 180,000 campaigns verified, 25,000 integrated displays and eight countries activated.
▸Full profile — market position, technology, go-to-market, geography
Market position
Seedooh presents itself as an independent verification provider operating outside the media supply chain, working at market-wide scale in Australia and New Zealand and reporting 180,000 campaigns verified, 25,000 integrated displays and eight countries activated.
Independence from the media supply chain, a standardised best-practice assured methodology, automated always-on verification across all formats, and cloud infrastructure that can be deployed instantly in any AWS availability zone.
Technology
Cloud-based, described by the company as highly scalable and instantly deployable in any AWS availability zone worldwide, enabling integration in new markets. The platform verifies real-world ad display events and measures campaign performance metrics on an automated, always-on basis across all formats.
Go-to-market
Publishers, advertisers, agencies and integrated technology partners in the out-of-home, digital out-of-home, cinema and stadia advertising sectors.
Geography
Operating at market-wide scale in Australia and New Zealand, and actively scaling in the United Kingdom, France, Germany, South Africa, Japan and Indonesia; eight countries reported as activated.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 1
primary sources listed
- Seedoohseedooh.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Seedooh do?
- Seedooh provides independent third-party verification and measurement of out-of-home, DOOH, cinema and stadia ad campaigns.
- Who are Seedooh's investors?
- Seedooh's investors include Tractor Ventures.