Sedric

Market position

Sedric positions itself as a compliance-dedicated AI platform for financial institutions, stating it developed the financial services industry's first compliance-dedicated large language model. Its lead investor characterized the offering as substantially more effective and efficient than traditional manual compliance methods. The company cites industry research placing the worldwide cost of compliance for financial services at $206 billion, equivalent to 12% of global R&D expenditures [4][6][7].

The company differentiates on a compliance-dedicated LLM built for financial services, models customized to each customer's specific policies and brand, built-in multi-jurisdiction regulation libraries, coverage of 100% of communications and marketing assets rather than sampling, and audit-ready evidence in which every flag is linked to an underlying regulation and every override is logged with its reasoning [0][4][6].

Technology

Sedric's platform is built on a compliance-dedicated large language model for financial services, combined with context-aware models that evaluate content in full across copy, design and video. Vertical, pre-trained models are customized to each organization's policies, brand and rules, forming a learning system that automates policy enforcement, mitigates deviations and streamlines audits. Policies are converted into AI controllers and regulatory rails, with real-time scanning of assets and interactions and remediation surfaced either in native applications or a Sedric dashboard [0][4][6].

Go-to-market

Sedric goes to market with a direct enterprise sales motion led by demo requests, supported by published customer case studies (a U.S. bank, trading platform Libertex, and an accounts receivable management firm), industry press releases, podcast appearances, and industry association memberships including the American Fintech Council. It has hired senior commercial leadership, including a Chief Commercial Officer with experience at JP Morgan Chase, BlueVine and PayPal, and a Director of Sales from the accounts receivable management industry, to expand U.S. client relationships. Series A proceeds were earmarked in part for expanding global go-to-market teams [0][3][4].

Compliance and risk teams, marketing and creative teams, and experience and operations teams at regulated financial services organizations. Named industry focus areas include fintechs and neobanks, financial institutions, crypto, accounts receivable management, and trading and securities. Its customer base spans the U.S. and Europe and includes global lenders, banks, trading platforms and insurers [0][4][6].

Geography

Sedric has offices in New York (115 W 30th St, New York, NY 10001) and Tel Aviv, where its AI lab is located, and serves customers in the United States and Europe. Its regulation coverage spans US federal and state regulators as well as UK and EU regimes [0][4][6].

History

Sedric was founded in 2020 in Israel by Nir Laznik and Eyal Peleg, operating from Tel Aviv and New York. It was named one of the most promising fintech startups for 2022 in an award sponsored by Citi and Israel Discount Bank, and raised a $3.5 million seed round covered by fintech and Israeli tech press. In September 2024 it closed an $18.5 million Series A led by Foundation Capital, bringing total funding to $22 million. In 2025 it secured a venture loan from HSBC Innovation Banking, was named to the AIFintech100 2025 list, added Chief Commercial Officer Brad Brodigan and Director of Sales David Sargent, and expanded its advisory board with credit and collections experts [3][4][5][6][7].