Scalia
AcquiredEntrepreneur First '16London, GB · Founded 2016 · 1 known investors
Scalia built software for standardizing, enriching, and automating the transfer of product data between brands and online retailers. Merchants used its AI-driven workflows to keep listings accurate and update catalogs more quickly. The company was acquired by Veepee in 2019.
Also known as GET SCALIA FRANCE
Founders & leadership
Scalia was founded in 2016 by Lancelot Salavert and Matthias Richard.
Investors · 1
Company profile
researched Aug 2026Scalia developed a product data platform for e-commerce, aimed at standardizing and enriching the product information that flows between suppliers/brands and online retailers. Its tool ingested raw supplier catalogs in multiple heterogeneous file formats, consolidated them, and transformed them into structures directly usable by a retailer, removing the need for rigid import templates and manual content processes [0][2].
Pitching at Entrepreneur First's seventh London Demo Day in March 2017, the company framed the problem as a lack of standardization in product schema, definitions and data formats, citing that 71 percent of product listings are inaccurate, incomplete or wrong — a source of brand damage for suppliers and retailers and of elevated product returns. Its data exchange platform applied machine learning to simplify product mapping and computer vision to enrich existing data across up to 17 data points, with the stated ambition of becoming a single source, or "universal data layer," for product data in e-commerce [2].
The French operating entity was registered as GET SCALIA FRANCE, a SAS with a sole shareholder, at 130 Avenue de Versailles, 75016 Paris, under NAF code 6201Z and SIRET 83363892700016, with share capital of €30,000 [0].
Founding story
Scalia was founded by Lancelot Salavert and Matthias Richard [3]. Salavert's profile records him as Cofounder & CEO of Scalia from September 2016 to July 2019, after having been Cofounder & CEO of Cdiscount Việt Nam from October 2013 to December 2015; he became a Product Owner at Veepee from July 2019 [0].
Business model
B2B software sold to retailers and marketplaces that must ingest product catalogs from many suppliers; the platform automated content integration workflows in place of manual mapping and rigid import templates [0][2].
Traction
Public sources record limited quantified traction. The French entity reported a headcount of one and share capital of €30,000, with no disclosed fundraising total [0]. In the Veepee context, the platform was intended to standardize the hundreds of supplier product catalogs Veepee receives daily into a common internal format for partners across 12 European countries [3].
Latest developments
Veepee announced the acquisition on 17 October 2019 [3]. In November 2019 a BODACC filing recorded the dissolution of GET SCALIA FRANCE following the concentration of all shares in a single holder, and the company is listed as struck off from that date [0]. Co-founder Lancelot Salavert moved to a Product Owner role at Veepee in July 2019 [0].
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Operated in the retail-tech / big-data product information space in France and the UK. TechCrunch named Scalia one of its top three picks from Entrepreneur First's EF7 London Demo Day in March 2017 [2]. Scalia was the second startup acquired by Veepee out of its Impulse accelerator program at STATION F, after retail analytics company daco [3].
Positioned against rigid import templates and manual catalog integration: the platform could read and consolidate several import file formats, used machine learning for product mapping rather than fixed mappings, and added computer-vision-based enrichment, with the goal of acting as a single, universal data layer for e-commerce product data [0][2].
Technology
Machine learning for automated product mapping between differing supplier schemas, and computer vision to enrich existing product records across up to 17 data points; flexible ingestion able to read and consolidate multiple import file formats [0][2]. The company's website ran on Cloudflare for CDN, DNS, hosting and mail [0].
Go-to-market
Reached investors and the European tech ecosystem through Entrepreneur First's London Demo Day in 2017 [2], and reached corporate retail buyers through the Veepee Impulse corporate accelerator at STATION F, which ultimately led to acquisition by the program's parent [3].
Online retailers, marketplaces and e-commerce operators that receive product catalogs from many suppliers, as well as the brands and suppliers sending that data; positioned as a B2B offering [0][2][3].
Geography
Presented in London through Entrepreneur First [2]; operating entity registered in Paris, Île-de-France, at 130 Avenue de Versailles, 75016 [0]; based at STATION F in Paris via the Veepee Impulse program [3]. Post-acquisition use case spanned Veepee partners in 12 European countries [3].
History
Scalia appeared publicly in March 2017 pitching at Entrepreneur First's seventh London cohort Demo Day [2]. The French entity GET SCALIA FRANCE was recorded with a creation date of 2017 and based in Paris [0]. The company joined the Veepee Impulse acceleration program at STATION F in Paris and, on 17 October 2019, was announced as acquired by Veepee, the program's parent company [3]. myfrenchstartup lists the acquisition as of October 2019 and the company as struck off from November 2019, following a BODACC dissolution filing [0].
Risks & controversies
The French legal entity was dissolved and struck off shortly after the acquisition, indicating the standalone company ceased to exist as an independent registrant [0]. Reported headcount of one and no recorded external funding suggest a very small operation at the time of exit [0].
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsA BODACC filing in November 2019 recorded the dissolution of GET SCALIA FRANCE following the reunion of all shares in a single hand; the company is listed as struck off (radiée) from November 2019.
Veepee acquired Scalia, a RetailTech startup that had gone through the Veepee Impulse acceleration program at STATION F in Paris. Scalia's technology was to be used to standardize product catalogs received from Veepee partners across 12 European countries into a common format. Scalia was the second startup Veepee acquired out of the Impulse program, after retail analytics company daco.
Scalia presented its unified product data platform at Entrepreneur First's EF7 Demo Day in Kings Cross, London, and was selected by TechCrunch as one of its top three picks from the cohort.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 5
primary sources listed
- Startup SCALIA,L'intégration intelligente de données produitmyfrenchstartup.com · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Scalia do?
- Scalia built a product-data exchange platform standardizing supplier catalogs for online retailers; acquired by Veepee in 2019.
- Who founded Scalia?
- Scalia was founded by Lancelot Salavert, Matthias Richard in 2016.
- Who are Scalia's investors?
- Scalia's investors include Entrepreneur First.
- Where is Scalia headquartered?
- Scalia is headquartered in London, GB.