/Companies

Sav

500 Global

Dubai, AE · Founded 2022 · 121 employees on LinkedIn · 7 known investors

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Sav is an AI-driven financial management platform operating in the UAE that offers regulated money management, investment, and credit services for consumers. The company integrates multiple financial products including spending cards, wealth investment, gold trading, and AI-powered insights across aggregated accounts.

Founders & leadership

Sav was founded in 2022 by Mithil Ajmera and Purvi Munot.

MAMithil Ajmera
Mithil AjmeraCo-founder and COOMithil Ajmera previously built a home interior e-commerce platform in India offering products across B2C and B2B2C segments, and has worked in digital business across retail, media, and financial services in India and the MENA region; he is now co-founder of Sav, an AI-driven financial management platform in the GCC offering savings, investment, credit, and money services.
PMPurvi Munot
Purvi MunotCo-founder & CEOPurvi Munot worked at Citibank APAC from 2015 to 2020 where she led consumer banking and payments product development, including cards and lending propositions, before joining Mastercard Advisors' Middle East and North Africa team in Dubai to manage digital payment and card product launches. She is now CEO of Sav, an AI-driven financial management platform in the UAE.

Board

KS
Karim ShariffChairman

Investors · 7

Also in the syndicate · 5

394H Capital500 SanabilKAUST Innovation VenturesMajlis Investment ManagementVestalia Investments

Funding

SEC filings, press & company announcements

$3.5M disclosed across 1 of 2 rounds · 2026

  • $3.5MPre-Series ASep 2026 · 4 sources

    Phoenix Venture Partners (lead), 394H Capital, 500 Sanabil, KAUST Innovation Ventures, Majlis Investment Management, Vestalia Investments

    Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

In the news

Frequently asked questions

What does Sav do?
Sav is an AI-driven financial management platform operating in the UAE that offers regulated money management, investment, and credit services for consumers. The company integrates multiple financial products including spending cards, wealth investment, gold trading, and AI-powered insights across aggregated accounts.
Who founded Sav?
Sav was founded by Mithil Ajmera, Purvi Munot in 2022.
Who are Sav's investors?
Sav's investors include 500 Global, Phoenix Venture Partners.
How much funding has Sav raised?
Sav has disclosed $3.5M raised across 1 of its 2 known rounds.
Where is Sav headquartered?
Sav is headquartered in Dubai, AE.