Sandy
Seongnam, KR · 1 known investors
Find your way into Sandy
Sandy Floor is a creative game development studio that creates mobile casual games and PC-based indie games across multiple platforms. The studio operates as a game maker collective with expertise in both development and publishing.
Also known as Sandy Floor · SANDY FLOOR Inc. · 샌디플로어
Founders & leadership
Board
Investors · 1
Company profile
researched Aug 2026Sandy Floor (샌디플로어, SANDY FLOOR Inc.) is a creative game development studio based in Seongnam, Gyeonggi Province, South Korea. It describes itself as a collective of game makers with experience spanning platforms from mobile casual games to PC-based indie games, and with involvement in both development and distribution. Its stated mission is to give makers freedom of creation and players a space to play.
On Steam, the studio operates as the publisher SANDY FLOOR, developing and publishing indie games built around game core mechanic design and emphasizing connecting, competing and cooperating with friends. Its Steam catalogue includes the free-to-play team battle royale GREAT TOY SHOWDOWN (released 4 November 2024) with an accompanying supporter DLC, the bullet-hell/pinball roguelike PengPong and its free demo, and a demo for the medieval blacksmith management simulation Tokatonton: One-Armed Blacksmith.
The company's internal action-strategy framework, 'SFACE 2.0', is presented as the reference for individual conduct, leadership principles, and criteria for hiring, review, evaluation and compensation.
Business model
The studio develops games in-house and also publishes them, distributing PC titles through Steam, where products range from free-to-play games with paid supporter DLC to premium-priced releases and free demos.
Sales of PC game titles and downloadable content on Steam, including a paid supporter pack for its free-to-play title, and premium-priced upcoming releases.
Traction
The studio's Steam publisher page had 372 followers and listed five products. GREAT TOY SHOWDOWN launched free-to-play in November 2024, a PengPong demo followed in November 2025, and further titles are dated 2026.
Latest developments
In September 2025 the studio exhibited three new titles at Tokyo Game Show 2025, which drew Korean press coverage. A demo for PengPong released on Steam in November 2025, with the full game and a Tokatonton: One-Armed Blacksmith demo scheduled for 2026.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
An independent Korean indie game studio that exhibits at industry showcases such as the BIC Festival and Tokyo Game Show.
Technology
Game development across mobile and PC platforms, with an emphasis on core game mechanic design in genres including team battle royale, bullet-hell/roguelike and management simulation.
Go-to-market
Distribution via the Steam store under its own publisher page, supported by free demos and prologue releases to build wishlists, alongside exhibition at game industry events including Tokyo Game Show 2025 and BIC Festival 2024.
Players of mobile casual games and PC indie games, with a focus on multiplayer and co-op audiences.
Geography
Headquartered at the Global Game Center in the LH Business Growth Center, Sujeong-gu, Seongnam, Gyeonggi-do, South Korea, with international exposure through exhibitions in Japan (Tokyo Game Show 2025) and China (K-indie showcase in Shanghai, 2024).
History
The studio is led by representative director Lee Chung-chang (이충창). It shipped GREAT TOY SHOWDOWN on Steam in November 2024, exhibited at the BIC Festival 2024 with a subsequent K-indie showcase in Shanghai, and presented three new titles at Tokyo Game Show 2025.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 5
launches, deals, and filingsFree demo of PengPong, a single-player survivor-like shooter with pinball-style combat.
Korean press reported that the indie studio Sandy Floor showed three new games at Tokyo Game Show 2025.
Company site lists press coverage of BIC Festival 2024 exhibition titles being presented in Shanghai, China.
Paid supporter pack DLC for GREAT TOY SHOWDOWN.
Team battle royale game in which animal toys compete for survival, released on Steam.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Sandysandyfloor.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Sandy do?
- Korean game development studio building and publishing mobile casual and PC indie titles.
- Who are Sandy's investors?
- Sandy's investors include Kakao Ventures.
- Where is Sandy headquartered?
- Sandy is headquartered in Seongnam, KR.