Fundraising Fox
Sampler
500 GlobalToronto, CA · 13 known investors
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Sampler is a Canadian company offering a self-serve platform for distributing digital product samples to targeted consumers. Brands use it to send samples to selected audiences and to collect demographic and behavioral data tied to each sample given out. The reporting is meant to show consumer packaged goods marketers who tried a product and how they responded.
Founders & leadership
Board
Investors · 13
How we know: open dataset · 500 Global portfolio 2026-08 · Not right? Tell us
How we know: DMZ Ventures's portfolio page · Not right? Tell us
How we know: NEXT Canada's portfolio page · Not right? Tell us
How we know: Stand Up Ventures's portfolio page · Not right? Tell us
How we know: York Angel Investors Inc.'s portfolio page · Not right? Tell us
How we know: funding news · press coverage · Not right? Tell us
How we know: funding news · betakit.com · Not right? Tell us
Also in the syndicate · 6
Funding
SEC filings, press & company announcements$1.3M disclosed across 4 of 6 rounds · 2019–2024
- Undisclosed amountSeries AFeb 2019
BDC’s Women in Tech fund (lead), Shipfusion (lead), Factory LLC, Freycinet Ventures, MaRS IAF, Standup Ventures
Source ↗
▶$33.9KraisedFeb 2024 · 3 investors · OtherRule 506(b)
- Marie-Pier ChevrierExecutive Officer, Director
- Alexandra PanousisDirector
- Dennis GillespieDirector
- Offering amount
- $33.9K
- Amount sold
- $33.9K
- First sale
- Feb 2024
- Incorporated
- Corporation, Canada (federal Level)
- Federal exemptions
- 06b
▶$468.4KraisedMay 2023 · 1 investors · OtherRule 506(b)
- Marie-Pier ChevrierExecutive Officer, Director
- Dennis GillespieDirector
- Alexandra PanousisDirector
- Offering amount
- $468.4K
- Amount sold
- $468.4K
- First sale
- Mar 2023
- Incorporated
- Corporation, Canada (federal Level)
- Federal exemptions
- 06b
▶$88.2KraisedDec 2022 · 1 investors · OtherRule 506(b)
- Marie-Pier ChevrierExecutive Officer, Director
- Alexandra PanousisDirector
- Dennis GillespieDirector
- Offering amount
- $88.2K
- Amount sold
- $88.2K
- First sale
- Nov 2022
- Incorporated
- Corporation, Canada (federal Level)
- Federal exemptions
- 06b
▶$756.1KraisedJul 2020 · 1 investors · OtherRule 506(b)
- MARIE-PIER CHEVRIERExecutive Officer, Director
- APRIL DUNFORDDirector
- DENNIS GILLESPIEDirector
- Offering amount
- $756.1K
- Amount sold
- $756.1K
- First sale
- Jul 2020
- Incorporated
- Corporation, Canada (federal Level)
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
In the news
Frequently asked questions
- What does Sampler do?
- Sampler is a Canadian company offering a self-serve platform for distributing digital product samples to targeted consumers. Brands use it to send samples to selected audiences and to collect demographic and behavioral data tied to each sample given out. The reporting is meant to show consumer packaged goods marketers who tried a product and how they responded.
- Who founded Sampler?
- Sampler was founded by Marie Chevrier.
- Who are Sampler's investors?
- Sampler's investors include 500 Global, DMZ Ventures, NEXT Canada, Stand Up Ventures, York Angel Investors Inc., BDC Capital Corporation, StandUp Ventures.
- How much funding has Sampler raised?
- Sampler has disclosed $1.3M raised across 4 of its 6 known rounds.
- Where is Sampler headquartered?
- Sampler is headquartered in Toronto, CA.