Sami
9 known investors
Brazilian healthtech operator of technology-driven health plans for small businesses, professionals and families.
Also known as Sami Saúde
Founders & leadership
Investors · 9
Also in the syndicate · 1
Funding
SEC filings, press & company announcements- Undisclosed amountSeries BJun 2023
Mundi Ventures (lead), Redpoint Ventures (lead), Monashees, Valor Capital
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Sami (Sami Saúde) is a Brazilian health plan operator founded in 2018 in São Paulo. It sells health plans that combine a digital app with primary and preventive care, targeting small and medium-sized companies, self-employed professionals (MEI/PJ from one life) and families. Members are assigned a dedicated "Time de Saúde" (health team) made up of a family physician, a nurse and a care coordinator, reachable without limits through the app or in person at physical units called Casa Sami.
Plan coverage includes consultations, exams, births, hospital admissions and surgeries within the ANS-mandated coverage list, delivered through an accredited referral network that includes hospitals such as Albert Einstein, Sírio-Libanês, Samaritano, São Camilo, Alemão Oswaldo Cruz and Santa Catarina. Additional benefits marketed alongside the plans include at-home sample collection for exams, pharmacy discounts via the Medipreço app, and access to Wellhub (formerly Gympass) and the mental health service Zenklub. Beneficiaries use the "Sami Beneficiário" mobile app to schedule appointments, view exams, track authorizations, and request prescriptions, referrals and exam requests.
Founding story
Sami was co-founded in 2018 in São Paulo by Vitor Asseituno, a physician with an MBA in finance and prior healthcare entrepreneurship experience, and Guilherme Berardo, who had a background in international business, experience at Merrill Lynch and healthcare entrepreneurship. The founders identified high costs, inefficiency and low care quality in the Brazilian healthcare system and drew on models such as Oscar, Bright Health and Alan, launching a first product that paired technology with preventive and primary care for SMEs and liberal professionals.
Business model
Sami operates as a licensed health plan operator, selling monthly health insurance plans directly to individuals, MEI/PJ single-life customers, families and small and medium-sized companies. It positions itself on price accessibility and on a primary-care-first model in which a dedicated health team handles most demand digitally, with an accredited hospital and laboratory network for specialist and hospital care. A coparticipation (cost-sharing) plan design is used, adopted by 90% of new customers and reported to reduce costs by 21%.
Recurring premiums from health plan subscriptions sold to individuals, professionals and companies, with a coparticipation component in which members share part of the cost of services used.
Traction
By June 2023 Sami managed more than 18,000 active members, with an expectation of exceeding 27,000 by the end of 2023. By January 2025 it managed more than 21,000 lives across more than 10,000 businesses. Estimated 2024 revenue was R$110 million.
Latest developments
In December 2024 Sami received an additional $10.1 million in a Series B extension round. By January 2025 the company reported managing over 21,000 lives across more than 10,000 businesses, with estimated 2024 revenue of R$110 million.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned as a technology-enabled challenger in the Brazilian private healthcare market, which sources describe as the second-largest private healthcare market globally, with medical inflation reaching up to 20% year over year and roughly 20% of the population covered by private healthcare. Its 2020 Series A was described as the largest Series A for a health startup in Latin America at the time.
Combination of an assigned multidisciplinary primary care team with unlimited digital access, proprietary telemedicine and triage, a coparticipation pricing model aimed at lowering costs, and a curated referral network of well-known São Paulo hospitals offered at comparatively accessible prices.
Technology
Proprietary telemedicine and triage services underpin a digital-first care model, with a member app used for continuous contact with the assigned health team, appointment scheduling, exam results, authorization tracking and delivery of prescriptions, referrals and exam orders by email.
Go-to-market
Initially sold online and through direct sales to SMEs and liberal professionals in São Paulo. Following the 2023 Series B, Sami added distribution through specialized insurance brokers as part of a multichannel strategy; authorized broker sites collect quote requests by phone, WhatsApp and email.
Small and medium-sized enterprises, liberal professionals and MEI/PJ customers from a single life, plus individuals and families seeking private health coverage in Brazil.
Geography
Headquartered in São Paulo, Brazil, with early operations focused on small companies and liberal professionals in São Paulo and an accredited network of hospitals in the region; pharmacy benefits are described as having national coverage via postal delivery.
History
Founded in 2018 in São Paulo, Sami secured its first funding round in 2019. In 2020 it raised a R$86 million Series A, described as the largest Series A for a health startup in Latin America at the time, and became a health plan operator serving small companies and liberal professionals in São Paulo, aided by the regularization of telemedicine in Brazil. In June 2023 it closed an $18 million Series B, which funded expansion from online and direct sales into broker-based multichannel distribution, and in December 2024 it added a $10.1 million Series B extension.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 9
launches, deals, and filings$10.1M source ↗
Following its Series B, Sami expanded beyond online and direct sales by distributing its products through specialized brokers.
Following the Series B, Sami expanded beyond online and direct sales to distribute products through specialised brokers.
$18M source ↗
Sami became a health plans operator serving small companies and liberal professionals in São Paulo, supported by the regularization of telemedicine in Brazil.
Sami became a health plans operator serving small companies and liberal professionals in São Paulo, supported by the regularisation of telemedicine in Brazil.
Reported as the largest Series A for a health startup in Latin America at the time; approximately $15.5 million, with participation from Redpoint eVentures and Canary.
$15.5M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 4
primary sources listed
- Sami Saúde – CIA DE SAÚDE | 0800 555 1000planosaudesami.com.br · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Sami do?
- Brazilian healthtech operator of technology-driven health plans for small businesses, professionals and families.
- Who founded Sami?
- Sami was founded by Vitor Asseituno 宋伟明, Guilherme Berardo.
- Who are Sami's investors?
- Sami's investors include Digital Horizon, Digital Horizon VC, MONASHEES, Mundi Ventures, Tau Ventures, Valor Capital Group, Redpoint Ventures, The Fund.