Samaaro

Samaaro is an event marketing and event management software platform that supports the full event lifecycle, from audience acquisition through on-site execution and post-event measurement. Its no-code website builder lets teams create branded event sites and invitations with customizable layouts, speaker, sponsor and schedule sections, personalized URLs, multi-language support and responsive design. Registration and RSVP modules provide customizable forms, approval-based access, affiliate tracking, free and paid ticketing, offers, guest-list management and conditional-logic journeys tied to ticket types and guest categories.

For demand generation and attendee engagement, the platform runs multi-channel campaigns and automated communications over email, SMS, WhatsApp, Slack and IVRS, with audience segmentation, behavioral tracking, dynamic content, scheduled reminders, calendar invites and engagement analytics. On-site capabilities include QR code and digital wallet check-in, automated badge printing, walk-in registration, food counter and giveaway tracking, and real-time attendance monitoring. A relationship manager module handles lead assignment, sales team performance tracking, attendee queue management, meeting allocation and live agent status. Samaaro also offers branded event apps with networking, live streaming, interactive agendas, personalized itineraries, chat, video calls, e-business card exchange, exhibitor interactions, activity booking, and AI-based attendee matchmaking, plus feedback forms and analytics for sessions, speakers and overall event experience.

The product integrates with CRMs and lead management tools, website builders, marketing and communication tools, analytics and audience tracking systems, payment providers, and workflow automation software, and the company states it applies industry-standard security and privacy controls. Customer support is offered through dedicated account managers and round-the-clock phone support.

Business model

Samaaro sells software to organizations that run events, with annual sign-up options referenced alongside a promotional waiver of CRM integration fees. The platform is positioned as a consolidation play, replacing multiple event software subscriptions with a single system.