Rwazi

Rwazi is a software company that positions itself in "Decision AI" — systems that combine a customer's internal data with real-world consumer signals to recommend and justify business decisions. Its platform ingests zero-party data, consumption behaviour and market activity gathered from a consumer network the company describes as spanning more than 190 countries and over 5 million people, and pairs it with a client's own data through more than 250 integrations or direct database uploads.

The company's product, Sena, is marketed as a decision AI assistant that reasons over this combined data set. Capabilities described on the company's site include real-time tracking of consumer activity from purchase through consumption, an object-agnostic computer vision system that interprets images and video, consolidation of uploaded files into a single connected database, and source-level traceability for every answer returned. Signals pass through a seven-stage quality pipeline (capture, validate, recognize, normalize, cross-check, score, approve) executed by trained AI agents. Press coverage of the 2025 Series A describes the same underlying system as an AI-powered market intelligence and consumer insights platform with a simulation engine and an AI "copilot" that detects market shifts, simulates outcomes and recommends next-best actions, analysing billions of behavioural signals across demographics, markets and products.

Rwazi presents the offering as applicable across enterprise functions including marketing, sales, product, strategy, growth, revenue management, supply chain, category management, finance, procurement and innovation, with outputs scoped to each team's goals, audience and regions.

Founding story

Co-founder and CEO Joseph Rutakangwa spent eight years searching for tools to gather consumer insight data before deciding to build them. He found abundant consumer and market data for the U.S., U.K. and parts of Western Europe, but little usable information for markets such as India, Brazil, Mexico, Japan, Turkey and China. Attempts to source statistics from government trade agencies produced outdated, fragmented or nonexistent data, and purchased consumer reports were often inaccurate or hard to verify. He concluded that neither surveys nor panels solved the problem, and instead built around what the company calls zero-party data: consumption data voluntarily shared by consumers within their own routines, captured with validation and verification systems in real time. He founded the company with co-founder Eric Sewankambo.

Business model

Rwazi sells enterprise software: clients connect their own systems and data to the Rwazi platform and receive analysis and recommendations generated from Rwazi's proprietary zero-party consumer data network. Go-to-market runs through direct sales, with demo requests and a sales contact route on the company website.

Enterprise software sold to corporate teams; the company's site routes prospects through sales conversations and demos rather than published pricing.

Traction

The company reports a consumer network of more than 5 million people across 190+ countries, billions of data points and behavioural signals analysed, 250+ integrations, and a QA process refined across more than 100,000 iterations. Named customers in press coverage and on the company site include Coca-Cola, Pampers, Visa and Nestlé. Disclosed venture funding totals $16 million across a 2022 seed and a 2025 Series A.

Latest developments

In July 2025 Rwazi closed a $12 million Series A led by Bonfire Ventures with Santa Barbara Ventures, Newfund and Alumni Ventures participating, earmarked for scaling its AI copilot and simulation capabilities, expanding global data infrastructure and hiring engineers. The company subsequently repositioned its public messaging around "Decision AI" and its Sena product.