Rural Farmers Hub
Founded 2018 Β· 24 employees on LinkedIn Β· 2 known investors
Rural Farmers Hub provides digital agriculture services for medium-to-large farm operations, using satellite data and cloud-based analysis to assess crop health, soil nutrients, and soil moisture and deliver precision farming advice. It also offers training in climate-smart and precision farming methods.
Also known as RFH
Investors Β· 2
Company profile
researched Aug 2026Rural Farmers Hub is an agritech company headquartered in Abuja, Nigeria, that turns satellite imagery and big-data analysis into decision-ready information on soil, crops, livestock and farm equipment. Its core product, Capture, is a crop and soil health advisory service that uses a proprietary algorithm and satellite data to produce near-real-time farming recommendations, delivered to farmers through a mobile app as well as via SMS and voice calls, with continuous crop and soil health monitoring. The system performs cloud-based automated assessment of crop health, soil nutrients and soil moisture, generating maps used to plan precision schedules and corrective actions.
Beyond advisory, the company's website presents adjacent offerings: a marketplace, rental access to farm machinery, equipment and automation (tractors, spraying drones, seeders, robots), and digital finance and index insurance products including yield-based crop insurance and microcredit for input financing. It also markets API services such as satellite indices and soil data for agritech developers. The company frames its methodology around an eight-part framework it calls VITAMINS β varieties, intercropping, timing, application rate, moisture retention, irrigation management, nutrition program and soil management β covering the production cycle from pre-planting to market. Management has said it plans to add services such as data mining and warehousing, off-taking, micro-finance, agri-insurance, agro-chemical and fertiliser sales, and installation and rental of IoT devices to monitor pests and crop intrusion regionally.
Founding story
The company was founded in 2018 by Olusegun (Segun) Adegun and Gabriel Eze. Both founders came from farming backgrounds and were reported to have been motivated by persistently low yields and the absence of agricultural support services in their home villages. Adegun's prior experience included international trade and agriculture projects with development organisations including the African Development Bank, German Development Cooperation and the UK Department for International Development. Eze previously worked in design and business development roles and co-founded CashMadam Technologies before taking on CTO, COO, CFO and innovation management roles at Rural Farmers Hub.
Business model
Rural Farmers Hub sells data-driven farm advisory as a service, charging farmers per hectare or per season for its Capture product, and cross-sells additional agricultural services to farmers once they are registered on the platform. Its website advertises tiered subscription plans: a free pay-as-you-use tier limited to two of twenty in-app features, plus monthly and annual plans with full feature access, priority access to the marketplace, farm equipment and digital finance, onboarding calls, farm budgeting support and priority support; pricing for the paid tiers is quoted on request.
Fees charged to farmers on a per-hectare or per-season basis for crop and soil health advisory, alongside monthly and yearly subscription plans; the company also positions API access, equipment rental, marketplace and digital finance/insurance products as revenue lines.
Traction
Capture had been used by more than 25,000 farmers across 10 states in northern Nigeria as of mid-2022, with later reporting citing more than 30,000 farmers served across Africa and claims that automated advisory raised farmer yield and income by up to 80%.
Latest developments
As of mid-2022 the company had completed a $500,000 pre-seed round and was raising a seed round with a $5 million target; Founders Factory Africa listed it as a current-programme portfolio company that was actively raising and hiring.
βΈFull profile β market position, technology, go-to-market, geography, history, risks & controversies
Market position
The company positions itself as a provider of precision agricultural data and advisory in Africa, addressing three decades of declining yield productivity on the continent, where grain productivity is described as less than half the global average and farmers lack access to current, climate-smart information. StartupList Africa classifies it under farming, data analysis, data management and agtech and lists Agrotech+ and FarmIT, both of Nairobi, as comparable companies.
Differentiation rests on a proprietary algorithm applied to satellite data to deliver near-real-time, location- and timing-specific recommendations at low cost, replacing or supplementing conventional soil testing; delivery through low-bandwidth channels such as SMS and voice; and bundling advisory with a marketplace, equipment rental, index insurance and input financing within a single platform.
Technology
The platform combines proprietary algorithms with satellite remote-sensing data and cloud-based automated analysis to assess crop health, soil nutrients and soil moisture, producing intelligent maps and near-real-time advisory outputs. Delivery channels include a mobile application, SMS and voice calls, and APIs exposing satellite indices and soil data. The company states that advances in data science, satellite data and artificial intelligence allow most soil parameters to be predicted at lower cost and higher frequency than conventional soil testing.
Go-to-market
Distribution reaches farmers directly through the mobile app, SMS and voice channels, and indirectly through extension agents, community- and village-based advisors, agro-dealers and agronomists, cooperatives, agribusinesses, NGOs, government agencies and donor programmes. The company has also used accelerator and community platforms for visibility, including the Africa Startup Initiative Programme, Founders Factory Africa and Startup Grind Abuja, and references a CNN feature on its website.
Smallholder through to large farmers, agro-dealers and agronomists, extension agents and freelance community-based advisors, agritech developers needing satellite and soil APIs, and institutional buyers including agro-processing and manufacturing companies, input companies, farmer cooperatives, agribusinesses, NGOs, government bodies and international donor organisations.
Geography
Headquartered in Abuja, Nigeria, with operations concentrated in northern Nigeria, including active work in the north-east in post-insurgency communities, and stated ambitions across Africa.
History
Founded in 2018, Rural Farmers Hub built its Capture advisory product and by mid-2022 reported use by more than 25,000 farmers across 10 northern Nigerian states, with particular activity in the north-east in post-insurgency communities. Recorded transactions include non-equity assistance from iNOVO announced in March 2021 and a $15,000 grant led by the Global Index Insurance Facility announced in March 2022. The company participated in the Africa Startup Initiative Programme and is part of the agtech portfolio of Founders Factory Africa. By 2022 it had raised a pre-seed round of $500,000 and was pursuing a $5 million seed round.
Risks & controversies
The company operates in post-insurgency areas of north-eastern Nigeria, and its addressable market is characterised by long-term declines in African crop productivity and limited farmer access to climate-smart information. Reported outcome figures, such as yield and income increases of up to 80%, are company-attributed claims. Funding disclosed to date is small in absolute terms, and the targeted seed round had not been reported as closed.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 4
launches, deals, and filingsThe company was reported to be raising a seed round with a US$5 million target.
$5M source β
Rural Farmers Hub was reported as a participant in the Africa Startup Initiative Programme (ASIP).
Grant transaction of $15,000 with the Global Index Insurance Facility (GIIF) listed as lead investor.
$15K source β
Non-equity assistance transaction with iNOVO listed as lead; amount not disclosed.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 8
primary sources listed
- Rural Farmers Hubruralfarmershub.com Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Rural Farmers Hub do?
- Nigerian agritech company offering satellite- and algorithm-based crop, soil and livestock advisory services to farmers and agribusinesses.
- Who are Rural Farmers Hub's investors?
- Rural Farmers Hub's investors include Co-Creation Hub (CcHUB), Founders Factory Africa.