Rumi / Sequels
1 known investors
Rumi is a Chrome extension that runs locally on a user's computer to analyze permissioned video streams from streaming platforms, using AI to index visual and audio content while rewarding users based on their compute contributions. It aims to build a content knowledge base for interactive media and contextual advertising, sending only text annotations to its servers so that raw media and personal data stay on-device.
Also known as Rumi · Sequels
Investors · 1
Company profile
researched Aug 2026Rumi offers a free Chrome extension for desktop users that runs while they stream video on supported and permissioned streaming platforms. The extension analyzes the video within the tab the user has permissioned, using AI models to index visual and audio layers and to collect metadata about the title being watched. Users accrue points for each minute of verified viewing, with viewing validated on-device.
Rewards scale with the compute a user contributes to the network, and the extension operates in several analysis modes depending on the specifications of the user's machine: identifying what is being watched in order to rank content by viewership, analyzing audio to interpret language and emotion and to map timestamps to specific moments in a show or film, and a maximum-earning mode in which the system analyzes the video alongside the viewer to identify key characters, moments and settings.
The company positions the resulting dataset as a content knowledge base intended to support interactive media and contextual advertising, with stated future use cases including in-stream question answering about characters and context, real-time conversations with characters, creators and other fans, shoppable identification of on-screen items, and personalization of perspectives or storylines.
Business model
Consumer-facing free browser extension that compensates users with points/rewards for contributing viewing verification and local compute; the accumulated content knowledge base is intended to power interactive media and contextual advertising applications.
The extension is free to users; the company frames its output as a content knowledge base for interactive media and contextual advertising.
▸Full profile — market position, technology, go-to-market
Market position
The website cites coverage in the Wall Street Journal and VentureBeat and lists a16z crypto CSX, ev3, OrangeDAO, Monad, Solana and Polygon among its backers, and states the team includes people who have led teams at other organizations.
Privacy-oriented architecture in which analysis happens locally and only text annotations are shared with the network, with no screen recording or screenshot capture, user-controlled permissioning per streaming tab, uninstall-at-any-time and data-request options, and stated principles of consent before context and 'patterns, not profiles'.
Technology
AI models run locally in the user's browser to index the visual and audio layers of permissioned streaming video, covering content identification, audio analysis for language, emotion and timestamp mapping, and recognition of characters, moments and settings. The design avoids screen recording and screenshots; only short text annotations are transmitted to Rumi's servers, so raw audio, video and personal data remain on the device. Viewing is verified on-device before rewards are issued.
Go-to-market
Direct consumer distribution through the Chrome Web Store, promoted via the company website, X, Discord and LinkedIn channels.
Desktop viewers who stream on supported platforms and want passive rewards; downstream, media and advertising participants seeking interactive and contextual content metadata.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
▸Research sources · 1
primary sources listed
- Rumi / Sequelsrumi.io · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Rumi / Sequels do?
- Rumi is a Chrome extension that analyzes permissioned streaming video on-device and rewards viewers for contributing compute.
- Who are Rumi / Sequels's investors?
- Rumi / Sequels's investors include LongHash Ventures.