Fundraising Fox

RueLaLa

Boston, US · Founded 2007 · 157 employees on LinkedIn

Founders & leadership

CK
Cheryl KaplanNamed on SEC filing
SD
Steven DavisNamed on SEC filing
MJ
Marguerite J. HillNamed on SEC filing
MG
Michael G. RubinNamed on SEC filing
MM
Mark McWeenyNamed on SEC filing
MW
Mark WeinbergNamed on SEC filing
SS
Susan StandifordNamed on SEC filing
DJ
Daniel J. WintersNamed on SEC filing
MR
Michael R. ConnNamed on SEC filing
AD
Anthony D'AnnibaleNamed on SEC filing
CP
Christopher PayneNamed on SEC filing
BD
Benjamin D. FischmanNamed on SEC filing

Reported raises · per SEC filings

Form D private placements

$22.1M disclosed across 1 round · 2011

$22.1MraisedJan 2012 · 13 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Cheryl KaplanExecutive Officer
  • Steven DavisExecutive Officer
  • Marguerite J. HillExecutive Officer
  • Michael G. RubinDirector
  • Mark McWeenyExecutive Officer
  • Mark WeinbergExecutive Officer
  • Susan StandifordExecutive Officer
  • Daniel J. WintersDirector
  • Michael R. ConnDirector
  • Anthony D'AnnibaleExecutive Officer
  • Christopher PayneDirector
  • Benjamin D. FischmanDirector
  • Joel HeberleinExecutive Officer
  • Perry CooperExecutive Officer
Offering amount
$22.1M
Amount sold
$22.1M
First sale
Dec 2011
Incorporated
Corporation, Delaware, 2007
Federal exemptions
06
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Frequently asked questions

How much funding has RueLaLa raised?
RueLaLa has disclosed $22.1M raised across 1 round.
Where is RueLaLa headquartered?
RueLaLa is headquartered in Boston, US.