Fundraising Fox
RueLaLa
Boston, US · Founded 2007 · 157 employees on LinkedIn
Find your way into RueLaLa
3,238 people in our graph can introduce you to the RueLaLa team.
Sign up to see every warm intro you have to RueLaLa
- Paths you didn't know you had: your email and LinkedIn already hold routes to the RueLaLa team. We find them
- 2nd- and 3rd-degree connections: the friend-of-a-friend routes you can't see from your own inbox or LinkedIn
- Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone
Days of research, done the moment you sign in, with every route ranked by how warm it is.
Founders & leadership
RueLaLa was founded in 2007 by Benjamin D. Fischman.
BD
Benjamin D. FischmanFounder
CK
Cheryl KaplanEVP and Chief Member Advocate2007–2013Cheryl Kaplan is CEO of M.Gemi, a digitally native luxury footwear brand. She has held leadership roles in retail and ecommerce across multiple companies and advises founders through her consulting work with Launch.
SD
Steven DavisExecutive
MJ
Marguerite J. HillExecutive
MM
Mark McWeenyExecutive
MW
Mark WeinbergExecutive
SS
Susan StandifordChief Technology Officer2011–2015Susan Standiford has held roles as Chief Technology Officer, Chief Product Officer, and Chief Operating Officer at various companies, with expertise in technology and engineering strategy, product management, and business operations.
Board
MG
Michael G. RubinBoard director
DJ
Daniel J. WintersBoard director
MR
Michael R. ConnBoard director
CP
Christopher PayneBoard director
Reported raises · per SEC filings
Form D private placements$22.1M disclosed across 1 round · 2011
▶$22.1MraisedJan 2012 · 13 investors · RetailingRule 506(b)
▶$22.1MraisedJan 2012 · 13 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Cheryl KaplanExecutive Officer
- Steven DavisExecutive Officer
- Marguerite J. HillExecutive Officer
- Michael G. RubinDirector
- Mark McWeenyExecutive Officer
- Mark WeinbergExecutive Officer
- Susan StandifordExecutive Officer
- Daniel J. WintersDirector
- Michael R. ConnDirector
- Anthony D'AnnibaleExecutive Officer
- Christopher PayneDirector
- Benjamin D. FischmanDirector
- Joel HeberleinExecutive Officer
- Perry CooperExecutive Officer
- Offering amount
- $22.1M
- Amount sold
- $22.1M
- First sale
- Dec 2011
- Incorporated
- Corporation, Delaware, 2007
- Federal exemptions
- 06
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Frequently asked questions
- Who founded RueLaLa?
- RueLaLa was founded by Benjamin D. Fischman in 2007.
- How much funding has RueLaLa raised?
- RueLaLa has disclosed $22.1M raised across 1 round.
- Where is RueLaLa headquartered?
- RueLaLa is headquartered in Boston, US.