Fundraising Fox

RueLaLa

Boston, US · Founded 2007 · 157 employees on LinkedIn

Find your way into RueLaLa

3,305 people in our graph share verified history with the RueLaLa team — schools, employers, funds. One of them is your warm intro.

Dave Blivinunlockedknows Susan Standiford · together at Techstars (overlapped)
knows the team · via Travelocity
knows the team · via University of Massachusetts Amherst
knows the team · via IKEA Group
knows the team · via University of Illinois Urbana-Champaign
×6knows the team · via Techstars

Founders & leadership

RueLaLa was founded in 2007 by Benjamin D. Fischman.

BD
Benjamin D. FischmanFounder
CKCheryl Kaplan
Cheryl KaplaninEVP and Chief Member Advocate2007–2013Cheryl Kaplan is CEO of M.Gemi, a digitally native luxury footwear brand. She has held leadership roles in retail and ecommerce across multiple companies and advises founders through her consulting work with Launch.
SD
Steven DavisExecutive
MJ
Marguerite J. HillExecutive
MM
Mark McWeenyExecutive
MW
Mark WeinbergExecutive
SSSusan Standiford
Susan StandifordinChief Technology Officer2011–2015Susan Standiford has held roles as Chief Technology Officer, Chief Product Officer, and Chief Operating Officer at various companies, with expertise in technology and engineering strategy, product management, and business operations.
AD
Anthony D'AnnibaleinChief Merchandising Officer2011–2013

Board

MG
Michael G. RubinBoard director
DJ
Daniel J. WintersBoard director
MR
Michael R. ConnBoard director
CP
Christopher PayneBoard director

Reported raises · per SEC filings

Form D private placements

$22.1M disclosed across 1 round · 2011

▶$22.1MraisedJan 2012 · 13 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Cheryl KaplanExecutive Officer
  • Steven DavisExecutive Officer
  • Marguerite J. HillExecutive Officer
  • Michael G. RubinDirector
  • Mark McWeenyExecutive Officer
  • Mark WeinbergExecutive Officer
  • Susan StandifordExecutive Officer
  • Daniel J. WintersDirector
  • Michael R. ConnDirector
  • Anthony D'AnnibaleExecutive Officer
  • Christopher PayneDirector
  • Benjamin D. FischmanDirector
  • Joel HeberleinExecutive Officer
  • Perry CooperExecutive Officer
Offering amount
$22.1M
Amount sold
$22.1M
First sale
Dec 2011
Incorporated
Corporation, Delaware, 2007
Federal exemptions
06
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Frequently asked questions

Who founded RueLaLa?
RueLaLa was founded by Benjamin D. Fischman in 2007.
How much funding has RueLaLa raised?
RueLaLa has disclosed $22.1M raised across 1 round.
Where is RueLaLa headquartered?
RueLaLa is headquartered in Boston, US.