Routific

Routific is a Vancouver-based software company that builds delivery management and route optimization tools for businesses that run their own delivery fleets. Dispatchers upload delivery orders by spreadsheet or sync them from e-commerce systems through an API, optimize routes with a single click, and adjust the results with drag-and-drop editing, last-minute stop additions and driver-to-territory assignment. Optimized routes are dispatched to a driver app that provides list and map views, turn-by-turn navigation handoff to Google Maps, Apple Maps or Waze, delivery instructions, out-of-sequence stop completion, and offline operation with later sync.

The platform also covers the customer-facing and post-delivery portions of the workflow: live GPS tracking of drivers with updated ETAs, automated delivery tracker links and notifications for recipients, and proof of delivery through barcode scanning, photos, signatures and notes that create an audit trail for disputes. The company states that location sharing is limited to working hours and turns off automatically when a route is completed.

Alongside the full platform, Routific offers its optimization algorithm as a standalone Routing Engine API for integration into other systems. The company markets to food and beverage businesses, couriers, farms, groceries and florists, and cites customers including Walden Local Meats, Greenhouse Juice and Bear's Blooms.

Founding story

Founder and CEO Marc Kuo grew up working in his family's Chinese restaurant in Rotterdam, an experience the company credits for his interest in operating efficiently on a tight budget. He wrote his Operations Research thesis on route optimization algorithms and later worked as an algorithmic trader for an investment bank in Hong Kong and as a consultant in the routing field, where he observed that decades-old academic optimization methods were rarely applied in practice and dispatchers still planned routes manually. Seeking work with an environmental impact, he started Routific in 2012 after winning Vancouver Startup Weekend, quitting his consulting job a week before his wedding to co-founder Suzanne Ma; the couple funded the first six months of the business with money received at their wedding.

Business model

Routific sells cloud-based delivery management and route optimization software on a subscription basis to businesses that operate their own delivery fleets. Early coverage described a pay-as-you-go online service priced at $29 per vehicle per month, positioned as an alternative to routing consulting projects that could cost upwards of $200,000 and require year-long implementations. The platform is offered with a free trial (a 7-day free trial is advertised on the site) and a book-a-demo sales motion, and a separate Routing Engine API is available for customers that want only the optimization algorithm. The companion driver app is free to drivers and covered by the employer's Routific account.

Subscription software revenue. Press coverage of the early product described monthly pay-as-you-go pricing of $29 per vehicle with no long-term commitment; the current site lists a pricing page, a free trial, and a separately available Routing Engine API.

Traction

Company-stated performance figures include a 25% reduction in cost per delivery, 99% on-time deliveries and a five-star delivery experience. Published customer references include Walden Local Meats, Greenhouse Juice and Bear's Blooms, and earlier coverage cited Frogbox as one of the first customers. The iOS driver app holds a 4.7 average rating across 132 US App Store ratings. The company's about page lists roughly 25 named staff across product and design, engineering, and customer teams, with employees from 12 countries.

Latest developments

Through 2025 and into 2026, development focused on the driver app, which shipped barcode scanning (initially in beta), multi-package scanning, driver-break support, satellite map view, warnings when drivers are far from a stop or start a route early, order-attempt location tracking visible to dispatchers, dispatcher control over out-of-sequence completion, and localization in Dutch, Portuguese and Italian. The app carries a 4.7 rating from 132 ratings on the US App Store, and Routific also publishes a Routific Driver app and SoloRoute, a route planner for solo drivers.