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Rooit - Play & Chat!
Techstars '18Taipei, TW · Founded 2019 · 11 employees on LinkedIn · 1 known investors
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XO is an AI-powered social discovery platform that matches users based on personality compatibility rather than appearance, serving people seeking friendships, dating, or community connections. The platform uses an algorithm to identify compatible connections and facilitate deeper relationships among its users.
Also known as Rooit · XO · XO 交友
Founders & leadership
Rooit - Play & Chat! was founded in 2019 by Paul Hsu, Carol Chung, and Peter Yu.
Investors · 1
How we know: the Techstars portfolio · funding news · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026XO, formerly known as Rooit, is an anonymous social discovery and dating application. The product positions matching around "vibes" and shared interests rather than profile photos, pairing users through an AI-assisted matching layer and a set of interest-based community spaces.
The app is distributed on iOS and Android and also offers a web version that allows anonymous chat, browsing of community boards and purchase of Private Keys without downloading the app. In-app communities ("spaces") cover topics such as gaming, music, anime, fitness and food, alongside identity- and topic-based spaces including lesbian spaces, Gaytalk and Confession; some private spaces are gated behind invite codes.
Business model
The app is consumer-facing and free to download, with paid elements including a Premium tier and purchasable Private Keys that unlock access, sold both in-app and through the web version.
Monetization is indicated through a Premium offering and the sale of Private Keys via the app and website.
Traction
The company states the app has surpassed 1.5 million downloads, and lists in-app community spaces with member counts including anime (8.7k), music (5.1k), food (3.3k), gaming (2.4k) and fitness (1.2k).
Latest developments
Recent product additions described on the company's site include the rebrand from Rooit to XO, the AURA exposure-boost and XOXO token feature, X and Threads social verification, and a web version of the app.
▸Full profile — market position, technology, go-to-market, geography
Market position
The product emphasizes personality- and interest-based matching over appearance, anonymity with identity assurance via linked social accounts, AI-generated conversation assistance, and engagement-driven exposure boosts tied to tokens.
Technology
XO markets an "AI Social Copilot" set of features, including an AI companion, an AI wingman that generates conversation starters and openers, and reply suggestions personalized to the user. It also uses social account verification, letting users link X and Threads profiles to raise a Social Credit score intended to reduce catfishing and fake profiles, and incorporates token-based mechanics through AURA engagement points and XOXO tokens.
Go-to-market
Distribution is direct-to-consumer via the Apple App Store and Google Play, supplemented by a browser-based version and a content blog covering the app's features and related industry topics.
Consumers seeking anonymous chat, new friendships, dating and interest-based communities, including gamers, music and anime fans, fitness and food enthusiasts, and LGBTQ+ users.
Geography
The company is based in Taipei, Taiwan, and the app is presented as a Taiwanese anonymous social app with both Chinese- and English-language web content.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsThe company's blog describes the rename of the Rooit app to XO, an anonymous, vibe-matching social app.
XO added linking of X (formerly Twitter) and Threads accounts to raise a user's Social Credit score and reduce fake profiles and dating scams.
XO introduced AURA, a feature in which user engagement earns AURA to boost profile exposure and claim XOXO tokens, advertised as delivering 10x more views, 5x more matches and a one-week boost duration.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 5
primary sources listed
- Rooit - Play & Chat!rooit.me · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Rooit - Play & Chat! do?
- XO (formerly Rooit) is a Taiwan-based anonymous social and dating app that matches users by vibes rather than photos.
- Who founded Rooit - Play & Chat!?
- Rooit - Play & Chat! was founded by Paul Hsu, Carol Chung, Peter Yu in 2019.
- Who are Rooit - Play & Chat!'s investors?
- Rooit - Play & Chat!'s investors include Techstars.
- Where is Rooit - Play & Chat! headquartered?
- Rooit - Play & Chat! is headquartered in Taipei, TW.