Roll Scooters

Roll Scooters, operating as Roll Technologies Inc., is a Canadian start-up focused on the last-mile transportation market. It provides dock-less electric scooter and bike share services to cities and campuses, positioning its vehicles and accompanying mobile application as a solution to the first- and last-kilometre travel problem. Rides are monitored, managed and paid for through mobile phones, and the vehicles carry IoT modules with GPS, anti-theft features and geofencing.

Beyond direct operations, Roll offers a platform for third parties to run their own fleets of shared e-scooters or e-bikes. The platform bundles custom-designed vehicles built for shared mobility, in-house software described as compliant with regulatory frameworks, a management dashboard for performance metrics and operational adjustments, and advisory support covering deployment locations, operations planning and communications with governments. The company also runs "Roll for Everyone," an equity program offering qualified participants a 50 percent discount and allowing unbanked riders to buy a cash-purchased Roll Card at partner locations.

Business model

Roll both operates shared micromobility fleets and licenses its vehicles and software to city partners. Under the platform model, vehicles are sold to partners at cost, partners build local teams and set operating hours, service area and pricing, and Roll provides the app, a management dashboard at no extra cost and ongoing strategic advice.

For platform partners, Roll charges a service fee on every ride; vehicles are sold to those partners at cost. Rider-facing trips are paid through the mobile app, with discounted rates for participants in the Roll for Everyone program.

Traction

Company materials list operating cities and describe Roll as one of the major Canadian micromobility operators; a third-party listing places headcount in the 11-50 range.