Roivisual
1 known investors
ROI BOOKS is the publishing arm of ROI Visual, producing children's books and related items such as picture books, activity and work books, sound books, puzzles, and cards, many tied to its animated franchises like Robocar POLI and Doremi Friends. Its catalog of over 260 titles serves young children and parents in the kids' educational and entertainment market.
Also known as Roi Visual · ROI VISUAL · ROIVISUAL · 로이비쥬얼
Investors · 1
Company profile
researched Aug 2026ROI VISUAL (ROIVISUAL) is a Seoul-based entertainment company that creates characters and produces and distributes animation. Founded in 1999, it has built a catalog of proprietary IP including Woobi Boy, Chiro, Inner Ranger and Robocar POLI, and describes itself as a global entertainment company operating with international media partners.
The company is organized into several departments: a Planning and Producing Department for animation and character creation; a Media Department handling online and offline branding and content for new platforms; an International Business Department that sells licenses and develops licensed products for the company's own IP; a Design Lab focused on visual properties of content; ROI LAB for technical research and development of new content and platforms; a Planning and Management Department; and a Commerce Strategy Business Department that runs commerce platforms in markets including the United States and China to develop character products based on IP such as Robocar POLI.
ROI BOOKS is the company's publishing brand. Since releasing its first book in December 2014 it has published more than 270 publications and media contents, covering educational picture books, activity books, puzzles, comic books, e-books, toy books and sound sources for infants, toddlers and children.
Business model
The company develops and produces its own animated characters and series, distributes them through broadcast and VOD partners, and monetizes the IP through licensing, licensed product development, publishing under ROI BOOKS, and commerce platforms selling character merchandise in markets including the U.S. and China.
Traction
ROI BOOKS has published more than 270 publications and media contents since December 2014, and Robocar POLI has been distributed internationally, including a France broadcast and VOD rights agreement with Gulli TV.
Latest developments
ROI VISUAL and Gulli TV signed an agreement covering Robocar POLI TV broadcasting and VOD service rights in France, concluded at Brand Licensing Europe in London on 20 September. The company also brought its Robocar POLI series "SongSong Museum," after a successful Korean broadcast, to international viewers.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
ROI VISUAL positions itself as a global entertainment company in kids' animation and character licensing, with Robocar POLI as its flagship franchise broadcast in Korea and internationally.
Technology
ROI LAB conducts technical research intended to support creative work and to develop new content formats and platforms, while the Design Lab researches the assignment of visual properties to content.
Go-to-market
Distribution and licensing deals are struck with international media partners and licensees, including at trade events such as Brand Licensing Europe in London, alongside direct-to-consumer commerce platforms, a newsletter and social channels for Robocar POLI.
Children, families and parents are the audience for the animation and publishing output, while broadcasters, VOD services, licensees and consumer-product partners are the commercial customers.
Geography
Headquartered at Yangjin Plaza, Hakdong-Ro, Gangnam, Seoul, South Korea, with international business activity including a broadcast/VOD rights agreement for France and commerce platform operations in countries such as the United States and China; the company also lists an EU and CIS office director.
History
The company was founded in 1999 and released content including Woobi Boy, Chiro, Inner Ranger and Robocar POLI. Its publishing brand ROI BOOKS launched its first book in December 2014 and has since issued over 270 publications and media contents. A newer Robocar POLI series, "Robocar POLI SongSong Museum," completed its Korean broadcast before being taken to the global market.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsROI VISUAL and Gulli TV signed an agreement on Robocar POLI's TV broadcasting and VOD service rights in France, concluded at Brand Licensing Europe in London on 20 September.
The Robocar POLI series "SongSong Museum," unveiled by ROI VISUAL after two years, completed its broadcast in Korea and moved into the global market for autumn international broadcast.
The company's publishing brand ROI BOOKS released its first book in December 2014, beginning a catalog of educational picture books, activity books, puzzles, comic books, e-books, toy books and sound sources.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 6
primary sources listed
- Roivisualroivisual.com · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Roivisual do?
- Korean animation studio that creates characters and produces, distributes and licenses animated IP such as Robocar POLI.
- Who are Roivisual's investors?
- Roivisual's investors include Atinum Investment Co. Ltd..