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RoboAmp
Techstars '22Rockwall, US · 2 known investors
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RoboAmp, located in Rockwall, Texas, provides web performance optimization technology for website owners. The service is aimed at reducing mobile page load times to roughly one second, with the goal of improving site usability and conversion rates.
Also known as RoboAMP · ROBOAMP
Founders & leadership
Investors · 2
How we know: RareBreed Ventures's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026RoboAmp (styled ROBOAMP) is a web performance optimization company based in Rockwall, Texas, founded by Uruguay-born entrepreneur Roberto Inetti. Its core product is an algorithm that translates existing web pages into Google AMP (Accelerated Mobile Pages) HTML on the fly, rewriting non-AMP-compliant HTML tags so that pages load in one second or less on mobile devices. Implementation is intended to require only a single line of code added to a customer's site.
The company positions page speed as a commercial issue rather than a purely technical one, citing Google research that 53 percent of users abandon mobile sites taking longer than three seconds to load, and pointing to e-commerce cart abandonment and bounce-rate effects. As of a 2021 account, the company's stated ambition was to change how mobile web users experience websites at large scale.
Founding story
Roberto Inetti, a Uruguay native based in Rockwall, Texas, developed an algorithm to convert websites into Google AMP-compliant pages after concluding that typical web page load times of four to eight seconds were unacceptable for users and developers. He built the business with two collaborators living in Uruguay and India.
Business model
RoboAmp sells its AMP-conversion service to website owners, and the founder described a plan to distribute it through web development companies and marketing and advertising agencies as a white-label offering that those partners resell to their own customers.
Service sold to website operators, with a white-label resale channel through agencies and development shops.
Traction
About 15 clients within roughly six months of launch as of November 2017; named customers and partners cited across sources include Reap Marketing, Osky Blue, Callbox Storage, Accenture, Radisson Hotel Group, Vodafone and BBVA Bank.
Latest developments
In March 2021, founder Roberto Inetti was selected as one of 50 participants in the second cohort of Google for Startups Founders Academy, a six-month, equity-free program for underrepresented U.S. founders covering customer acquisition, hiring and fundraising.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Operates in the web performance and Google AMP implementation space, positioning itself as an enabler of broader AMP adoption at a time when AMP-compliant sites were still the exception.
Automated, on-the-fly conversion of existing pages to AMP HTML requiring a single line of code, avoiding the need for customers or agency partners to train staff or rebuild sites.
Technology
A proprietary algorithm that ingests a site's existing non-AMP HTML and rewrites the tags into Google AMP HTML dynamically, deployed via one line of code, with the stated result of mobile page loads of one second or less.
Go-to-market
Direct sales to website operators combined with a white-label channel strategy aimed at web development companies and marketing and ad agencies, which resell the service to their clients; participation in the Google for Startups Founders Academy was described as supporting customer discovery and go-to-market work.
Website owners generally, with emphasis on e-commerce sites where slow mobile load times drive cart abandonment, plus web development, marketing and advertising agencies as resale partners; named brands include hotel, telecom and banking organizations.
Geography
Headquartered in Rockwall, Texas, with a three-person team distributed across the United States, Uruguay and India, and reported customer relationships with international brands.
History
As of November 2017, the three-person team had taken the business from inception to roughly 15 clients in under six months, working with companies including Reap Marketing, Osky Blue and Callbox Storage, and reporting discussions with Plano-based J.C. Penney. The founder said at that time the company was bootstrapped and in the process of raising a seed round and applying to accelerators. In 2020 the company reported growth that included work with Accenture, Radisson Hotel Group, Vodafone and BBVA Bank. In March 2021 Inetti was named to the second cohort of the Google for Startups Founders Academy.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsRoberto Inetti of ROBOAMP was named one of 50 U.S. founders in the second cohort of the equity-free, six-month Google for Startups Founders Academy, beginning March 3, 2021.
The founder said 2020 growth led to a partnership with Accenture and additional projects with Radisson Hotel Group, Vodafone and BBVA Bank.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 7
primary sources listed
- Rockwall Startup Helping Make Websites 'Lightning Fast' » Dallas Innovatesdallasinnovates.com · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does RoboAmp do?
- RoboAmp is a Rockwall, Texas web optimization startup whose one-line-of-code service converts pages to Google AMP HTML.
- Who founded RoboAmp?
- RoboAmp was founded by Roberto Inetti.
- Who are RoboAmp's investors?
- RoboAmp's investors include RareBreed Ventures, Techstars.
- Where is RoboAmp headquartered?
- RoboAmp is headquartered in Rockwall, US.