ROAM

Roam (roam.auto) is a Canadian car subscription and long-term rental company operating in Ontario, serving the Greater Toronto Area and Ottawa. It positions its offering between daily rentals, which become expensive beyond a week or two, and multi-year leases, which lock drivers into three- or four-year contracts. Customers browse vehicles and book online, then either collect the car from a Roam service location — such as the company's Etobicoke office at 863 Kipling Ave — or pay for valet delivery to a home or office, often on a same-day or next-day basis.

Two plan types are offered. Short-Term plans cover 7 to 29 days with a minimum seven-day commitment and are prepaid in full, with unused days non-refundable; renters may use their own auto policy or credit card rental coverage at no additional cost. Long-Term plans cover 30 days or more, are billed weekly or monthly on a pay-as-you-go basis, include routine maintenance, can be cancelled after the first 30 days, and refund unused days on a pro-rated basis; Roam's own insurance is required on these plans because most personal policies cover rentals only for 30 to 45 days. All plans require a fully refundable security deposit and include customer support, while roadside assistance depends on the protection plan chosen. Fuel is excluded. Customers manage bookings through a Roam dashboard, where they can add drivers, extend dates or schedule a return.

Roam also runs a business program providing vehicles to organizations ranging from small startups to large enterprises, with custom vehicle plans, centralized team billing, exclusive inventory, employee onboarding, flexible funding options and support for deployments from one vehicle to more than 100. Fleets of five or more vehicles are directed to the company's separate fleet management products at roam.lease.

Founding story

Roam was founded in Toronto in September 2020 by Apoorv Gupta, originally under the name Curbo, with the stated aim of making mobility more accessible for Canadians and making getting a car as simple as signing up for a streaming service.

Business model

Roam owns and operates a fleet of late-model vehicles that it rents to consumers and businesses on subscription-style terms. Short-term rentals of 7 to 29 days are prepaid; long-term plans of 30 days or more are billed weekly or monthly with no long-term contract. Routine maintenance, cleaning and customer support are handled by Roam; insurance, add-ons, taxes and optional home or office delivery are charged separately, and every plan requires a refundable security deposit.

Recurring weekly or monthly subscription payments for long-term plans and upfront prepayment for short-term rentals, plus additional charges for insurance on long-term plans, protection plans, valet delivery and other add-ons. Listed monthly rates include $1,196 for a 2026 Jeep Grand Cherokee Limited 4WD and $903 for a 2025 Hyundai Santa Fe Hybrid Preferred AWD, excluding add-ons and taxes.

Traction

Roam reports more than 5,000 vehicles delivered, over 900 Google reviews at a 4.8-star average rating, and a 98% would-recommend figure. It states it serves thousands of individuals, families and businesses, and that vehicles can be on the road within 24 hours of booking.

Latest developments

In 2025 Roam was named Startup Business of the Year at the Canadian SME Awards, placed #16 on the Globe and Mail's Canada's Top Growing Companies list in September 2025, and in November 2025 ranked #18 on the Deloitte Fast 50 in Canada and #52 on the Deloitte Fast 500 in North America. Its fleet listings include 2025 and 2026 model-year vehicles.