Rig
Entrepreneur First '26London, GB Β· Founded 2026 Β· 6 employees on LinkedIn Β· 2 known investors
Rig is a data platform for non-technical, AI-first business teams, connecting internal tools and warehouses to sync and model data, build a governed context layer, and create dashboards, apps and automations via tools like Claude, ChatGPT or Cursor. It also offers data estate audits and migrations, targeting business users who want a governed foundation for AI projects built on their internal data.
Also known as rig.so
Founders & leadership
Rig was founded in 2026 by Toby Mather and Jakub Langr.
Investors Β· 2
Company profile
researched Aug 2026Rig (rig.so) markets itself as a data platform for AI-first business teams, aimed at giving non-technical users a reliable, governed foundation for AI projects built on internal company data. The product is organised around a three-step workflow β ingest and map, clean and backfill, then build and act β and is presented in two entry paths: startups building an AI-ready data stack, and mid-market companies connecting an existing warehouse or CRM.
The offering comprises four components. Rig Ingest connects SaaS tools and warehouses and syncs and models the data without users building pipelines. Rig Context automatically builds context, metrics and rules intended to keep data AI-ready as schemas drift. Rig Data Apps lets teams build dashboards, applications and automations through Claude, ChatGPT or Cursor, with Rig hosting and governing the results. Separately, Rig offers audits and migrations, where a data estate is audited from schema and real usage, then mapped, dry-run and migrated, delivered either by Rig's team or the customer's own. The site displays a connections view with sources such as HubSpot, Stripe, Gong, NetSuite and Meta Ads, and a "context graph" spanning entities including accounts, contacts, deals, invoices and events.
Business model
Rig sells software access to its ingestion, context and data-app products, complemented by services in the form of data estate audits and migrations that can be run by Rig's team or by the customer's team. Onboarding is self-serve without a credit card, with an option to speak to sales via a demo.
The sources do not disclose pricing; the site indicates a free self-serve entry point with no credit card required, alongside audits and migrations that can be run as a service by Rig's team.
Traction
Rig's site publishes customer stories, including Birdie, which it says replaced reporting that previously took two weeks in Looker with custom internal apps built in about 30 minutes. Other unnamed stories describe a customer moving from three data analysts automating data documentation to 200 business users automating data-heavy work, and sales managers automating per-rep, data-driven action plans directly into the CRM. No revenue, user or funding figures are disclosed in the sources.
Latest developments
Rig's website presents the platform as generally available with self-serve sign-up, four product lines (Audits and migrations, Rig Ingest, Rig Context, Rig Data Apps), 300+ integrations and published customer stories including Birdie.
βΈFull profile β market position, technology, go-to-market, geography, risks & controversies
Market position
Rig presents itself in the data infrastructure and analytics tooling space, contrasting its approach with traditional BI reporting workflows (a customer story cites replacing Looker reporting) and with pipeline-building data engineering work.
Rig positions itself on removing engineering dependencies: no pipelines to build, automatically generated context and governance that adapts as schemas drift, and delivery of dashboards, apps and automations through general-purpose AI assistants rather than a specialist BI tool, so non-technical users can act on internal data directly.
Technology
Rig connects to more than 300 integrations across SaaS tools and data warehouses β named examples include Salesforce, HubSpot, Shopify, Stripe, Snowflake, BigQuery, Databricks, Segment, Google Analytics, Meta, Zendesk, Intercom, Notion, Slack, Xero, Attio, Klaviyo and Postgres β landing data into a customer's warehouse or one Rig provisions. It syncs and models data without user-built pipelines, auto-builds a context layer of metrics and rules described as resilient to schema drift, and exposes a context graph over entities such as accounts, contacts, deals, invoices and events. End-user artefacts (dashboards, apps, automations) are built through AI assistants including Claude, ChatGPT and Cursor and are hosted and governed by Rig.
Go-to-market
Rig uses a self-serve motion ("Try Rig free", no credit card required) alongside a sales-assisted path via booked demos. Its website segments messaging by customer type β startups building an AI-ready data stack and mid-market companies connecting an existing warehouse or CRM β and features customer stories as social proof.
Non-technical business teams at startups and mid-market companies that want to work with internal data, including functions described in customer stories such as data analysts, broad business-user populations and sales managers working within a CRM.
Geography
The public sources do not state Rig's operating geography.
Risks & controversies
No risks or controversies are reported in the available sources. Note that several retrieved documents concern unrelated organisations with similar names (RigUp/Workrise, an energy workforce marketplace, and RIG Corp Ltd, a UK waste-engineering company) and were excluded.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
βΈResearch sources Β· 8
primary sources listed
- Rigrig.so Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Rig do?
- Rig is a data platform that gives non-technical, AI-first business teams a governed foundation for AI projects on internal data.
- Who founded Rig?
- Rig was founded by Toby Mather, Jakub Langr in 2026.
- Who are Rig's investors?
- Rig's investors include Emerge, Entrepreneur First.
- Where is Rig headquartered?
- Rig is headquartered in London, GB.