RevGlue
2 known investors
RevGlue is a Manchester-based SaaS platform providing affiliate monetisation tools and data for UK publishers and influencers.
Also known as RevGlue.com
Investors · 2
Also in the syndicate · 1
Company profile
researched Aug 2026RevGlue is a UK software-as-a-service company that supplies affiliate marketing monetisation tools and structured affiliate data to online publishers, bloggers, social media influencers, content creators and mobile app developers. Its stated purpose is to act as a layer between affiliate networks and publishers: it retrieves promotional inventory (banners, coupons, product feeds, cashback and price comparison data) from multiple affiliate networks, cleans and normalises it into a single structured format, and exposes it through a single admin panel with reporting.
The product set comprises five publisher modules. RevSocial lets influencers search a large catalogue of products, coupons, deals and mobile offers and share monetised links with social followers, with accompanying Android and iOS apps. RevLinks converts blog and website keywords and links into paid links via a JavaScript snippet and keyword matching against RevGlue's data bank. RevAds creates customisable static, banner and dynamic product CPA ads for websites, blogs and apps. RevImage tags products from RevGlue's product database onto site or blog photos to turn them into shoppable images. RevEmbed embeds full coupon, daily deal, cashback, product feed, fashion, mobile or broadband comparison sites onto a publisher's own domain with a single line of code. Alongside the self-service tools, RevGlue offers bespoke affiliate project development, providing design, development, management and support for affiliate websites, browser extensions and mobile applications in multiple languages and currencies.
The company also publishes educational content for its audience, including a blog, video tutorials, case studies, webinars, a community forum, FAQs and downloadable e-guides on affiliate and digital marketing for UK publishers.
Founding story
RevGlue originated from ideas of founder Adeel Farooq, who had worked in the global affiliate technology industry for over fifteen years and delivered design and development services on more than 120 affiliate projects worldwide. That experience in e-commerce performance marketing, and the recurring difficulty bloggers and site owners face in setting up affiliate links and ads, formed the basis for the company.
Business model
RevGlue provides publisher tools free of charge under a revenue-share model and also offers structured modules on a flexible pay-as-you-go subscription basis, positioning its monthly subscription cost as low relative to the incremental affiliate revenue generated. It additionally undertakes paid bespoke affiliate technology projects for publishers.
For the free CPA modules (RevSocial, RevLinks, RevAds, RevEmbed), publishers keep 80% of the commission on sales they refer and RevGlue retains 20%. Publishers without their own affiliate accounts can operate under RevGlue's affiliate IDs. Other structured modules are offered on a pay-as-you-go subscription; bespoke development work is a further revenue line.
Traction
The RevSocial module offers publishers access to a catalogue described as around thirty million products, coupons, deals, mobile deals and discounted offers. The company reports working with top UK affiliate networks as well as social media publishers and influencers, and employed 12 staff alongside the founder.
Latest developments
In January 2021 RevGlue secured a £300,000 investment from GC Angels and affiliate network Admitad, earmarked for scaling UK sales and marketing, hiring a sales and marketing team in Manchester, and expanding the engineering team to optimise existing tools and build new capabilities, with subsequent expansion planned into the USA. Company-published e-guides and blog content are dated to 2022.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
RevGlue works with top affiliate networks in the UK and with social media publishers and influencers. Its investor Admitad described it as a SaaS platform providing publishers with multiple technical solutions to monetise traffic, and GC Angels' investment director framed the affiliate/social monetisation sector as set for significant growth.
RevGlue positions itself as the "glue" between affiliate networks and publishers, addressing three problems it identifies: the absence of a standard content format across networks for cashback, coupons, group deals and price comparison data, which otherwise requires dedicated data managers; publishers' inexperience in selecting the best affiliate offers without a single cross-network admin panel; and the cost of building and maintaining affiliate websites that fail to return the investment. Its tools aim to let publishers launch cashback, coupon or comparison sites in minutes and to keep 80% of referred commission.
Technology
The platform aggregates content from multiple affiliate networks operating on CPA, CPC and CPL models and normalises it into a consistent structured format held in a product and offer data bank covering coupons, daily deals, cashback, product feeds, mobile and broadband comparison data. Delivery mechanisms include a JavaScript tag for keyword-to-affiliate-link conversion, embeddable iframe storefront panels, ad builders, image product tagging, a unified admin panel with reporting, and Android and iOS apps for the RevSocial module.
Go-to-market
Self-service sign-up for free publisher accounts on the RevGlue website, supported by content marketing including blog posts, video tutorials, case studies, weekly webinars, a user community and downloadable e-guides aimed at UK publishers. Following its 2021 investment, the company said it would scale sales and marketing activity in the UK and hire a sales and marketing team in Manchester.
UK affiliates, online publishers, bloggers, content creators, social media influencers, website owners and mobile app developers — including both experienced operators of coupon, cashback and price comparison sites and first-time publishers new to affiliate marketing.
Geography
Headquartered in Didsbury, Manchester, England, with products and data sets focused on the UK market and UK ecommerce brands; bespoke projects are delivered in multiple languages and currencies, and the company has stated plans to expand into the USA and other global markets.
History
In January 2021 the company said it had spent the previous three years developing RevGlue to address the monetisation problems facing bloggers, website and mobile app owners, and that a new investment would fund 12 months of UK scale-up before a global launch. By that point the founder was supported by 12 employees and international investors.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsRevGlue, based in Didsbury, Manchester, secured a £300,000 investment from GC Angels and affiliate network Admitad to scale UK sales and marketing, hire a sales and marketing team in Manchester, expand its engineering team, and prepare for expansion into the USA.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 6
primary sources listed
- RevGlue offers SaaS monetisation tools for affiliates & influencers.revglue.com · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does RevGlue do?
- RevGlue is a Manchester-based SaaS platform providing affiliate monetisation tools and data for UK publishers and influencers.
- Who are RevGlue's investors?
- RevGlue's investors include GC Angels.