ReVert Technologies

Revert Technologies, Inc. is an energy efficiency company that combines smart IoT power adapters with an enterprise software platform to reduce the electricity drawn by idle commercial equipment. Customers plug power-hungry devices into Revert Smart Plugs, and Revert's software autonomously manages power cycles using usage patterns, occupancy data, class schedules, hotel property-management-system room assignments and utility pricing, with the stated aim of cutting energy use, lowering demand charges and reducing emissions without interrupting operations. The company frames the problem as up to 30% of commercial electricity being wasted by IT and facility equipment that runs around the clock, such as display screens in empty hallways or PTAC units conditioning unbooked hotel rooms.

Target applications cited by the company include vending machines, projectors, AV controls, display screens, coffee brewers, water coolers, conference hubs, commercial printers, treadmills, hotel room combination units, and workstations. Deployment is designed to avoid wiring, permits or electricians: the process runs from a survey of occupancy data, facility hours and electricity bills to estimate achievable savings, through plug-in installation, to automated on/off scheduling. An online energy-savings estimator on the site collects sector, facility and electricity-rate inputs and returns monthly savings, Revert fees, net savings, initial cost, payback period and benefit-to-cost ratio, with a default initial setup cost of $60 per plug.

Revert also publishes an iOS app, "Revert Technologies," for enterprise accounts, used to onboard single-outlet smart plugs at a site, tag installation data, control on/off status, monitor connectivity, group outlets into buildings and view cumulative energy, CO2e and bill savings.

Founding story

The company was started by Ryan Li (Yale School of Management '19) and Joseph Lybik (Yale College '20). Their original concept was to repurpose batteries from electric lawn mowers into energy storage devices for professional landscapers, researched by shadowing Yale Facilities landscaping crews, before pivoting to the technology and business model behind ReVert and its debut product, the Teak Smart Cube. The founders credited mentorship from Yale SOM, the Center for Business and the Environment at Yale (CBEY) and Tsai CITY, and contributions from Yale students including computer science major Amandeep Heyer '22. The problem they targeted was standby power: devices that keep drawing power 24/7 after being switched off, which the founders cited as up to 10% of a household's electricity bill and, nationwide, 25 gigawatts of wasted power and 44 million metric tons of carbon emissions annually.

Business model

B2B sales of smart plug hardware paired with a management software platform, deployed at customer facilities such as schools, colleges, hotels and motels. The company's quoting tool presents an initial per-plug setup cost alongside recurring "Revert Fees" netted against estimated customer bill savings, and a third-party profile characterizes the customer model as revenue share and hardware plus subscription.

Hardware setup charges per plug combined with ongoing Revert fees deducted from customer energy savings; a third-party profile describes the model as revenue share and hardware plus subscription.

Traction

Named deployments and references include Ithaca College, Kingswood Oxford School, Storm King School and a Quality Inn motel property. The enterprise iOS app carries a 5.0 rating from 19 ratings on the US App Store, with reviews dating from late 2022 onward. A third-party data profile reported headcount growth from 12 to 15 employees in the quarter ending June 2025.

Latest developments

The enterprise mobile app has continued to receive frequent releases, including a version 2.0 rollout in December 2025 adding a new onboarding interface for data tagging and outlet access, the ability to group outlets into buildings with building-wide power-on toggling, and updated membership roles, followed by further stability and UI updates. Earlier 2025 releases added outlet search, cumulative energy, CO2e and bill savings displays, a lifetime savings tab and a master on switch.