Rethink was founded by Eran Rosenthal.

Who are Rethink's investors?

Rethink's investors include Beringea, JobsOhio Ventures, Optum Ventures, Rethink Capital Partners.

Rethink

4 known investors

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RethinkFirst provides behavioral health software and evidence-based tools, including autism (ASD) treatment training and special needs/behavior management solutions, serving K-12 education, employers, providers, and payors. Founded in 2007, the company applies data science and analytics to support value-based care for individuals with behavioral health challenges and their caregivers.

Digital Health EdTech Healthtech Mental Health SaaS

Founders & leadership

Eran Rosenthal Co-Founder President & COO2008–2024Eran Rosenthal is co-founder, president, and chief operating officer of RethinkFirst, a behavioral health technology platform founded in 2007 that serves K-12 schools, employers, healthcare providers, and payors with evidence-based tools and data analytics for autism treatment and special needs management. He has founded and exited multiple ventures prior to RethinkFirst.

Ben SemmesChief Executive Officer2025–2026Founder at Rethinkfirst

Investors · 4

Beringealisted by BeringeaLondon · $3M – $10M

How we know: Beringea's portfolio page · a partner's Signal profile · Not right? Tell us

JobsOhio Ventureslisted by JobsOhio VenturesColumbus

How we know: JobsOhio Ventures's portfolio page · Not right? Tell us

Optum Ventureslisted by Optum VenturesBoston

How we know: Optum Ventures's portfolio page · the VCSheet dataset · Not right? Tell us

Rethink Capital PartnersreportedNew York · $1M – $3M

How we know: the VCSheet dataset · Not right? Tell us

Founder mafia

3 people who came through Rethink went on to found or lead other companies.

Paul McCreadieBoard MemberFounded Arbor Metrix Melissa DanielsenSenior Vice President StrategyFounded Joshin Melanie FountaineSenior Vice President, Customer SuccessFounded Joshin

Related companies · 2

RethinkedRethinkEd offers a connected K-12 education platform that brings together curriculum, interventions, behavior data, and professional learning to support students' social-emotional, behavioral, and special education needs. It serves schools and districts, providing educators with tools for MTSS, trauma-informed supports, IEP goal writing, and professional development.

Thinkific Labs Inc. (Rhino Ventures)Thinkific offers a learning commerce platform that lets companies build, deliver, and monetize online education programs such as courses, communities, memberships, and cohort programs. It serves scaling businesses using education for revenue diversification, workforce training, and customer education, with tools for commerce (TCommerce), analytics, and enterprise administration.

Companies working in the same space as Rethink.

Frequently asked questions

What does Rethink do?: RethinkFirst provides behavioral health software and evidence-based tools, including autism (ASD) treatment training and special needs/behavior management solutions, serving K-12 education, employers, providers, and payors. Founded in 2007, the company applies data science and analytics to support value-based care for individuals with behavioral health challenges and their caregivers.
Who founded Rethink?: Rethink was founded by Eran Rosenthal.
Who are Rethink's investors?: Rethink's investors include Beringea, JobsOhio Ventures, Optum Ventures, Rethink Capital Partners.