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Rescripted
Techstars '20Denver, US · Founded 2018 · 19 employees on LinkedIn · 3 known investors
Find your way into Rescripted
Rescripted is a digital health platform for women's health covering fertility, pregnancy, menstrual health, sexual health, and chronic condition management, featuring AI-powered health guidance reviewed by medical experts.
Also known as Best Shot · Best Shot Care, Inc. · Rescripted (DBA of Best Shot Care, Inc.)
Investors · 3
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Also in the syndicate · 2
Company profile
researched Sep 2026Rescripted is a direct-to-consumer digital platform covering women's health from menarche through menopause. Its editorial and community product organizes content into areas including menstrual health, sexual health, trying to conceive, pregnancy loss, general infertility, egg freezing, pregnancy and early parenthood, perimenopause and menopause, PCOS, endometriosis, autoimmune conditions, preventative health, nutrition, fitness and mental health. Alongside articles, columns, video and podcast content, the site aggregates women's health news, peer-reviewed research summaries and legislative tracking, and offers quizzes and account-based personalization with access to discounts from a stated network of more than 200 partners.
The platform was formed in 2021 through the merger of Best Shot, a fertility medication management and small-group therapy application, and The Fertility Tribe, an online fertility community and digital publishing brand. The combined product applied Best Shot's technology-enabled care platform, marketplace and pharmacy technology to The Fertility Tribe's community and editorial assets. As of 2022 the platform included blogs and video, a social network for patient stories, a product marketplace, a digital pharmacy offering low-cost fertility medications, and medication management tools. The company's AI health companion, Clara, is described as built on real user questions and reviewed by medical experts, and the site lists a panel of contributing clinicians including reproductive endocrinologists, OB/GYNs, nurses, a physician assistant, a dietitian and a licensed clinical social worker.
Founding story
Co-founder and CEO Abby Mercado, a former venture capital investor, and her husband were diagnosed with infertility and pursued IVF in 2018 after an unsuccessful intrauterine insemination. Mercado conceived naturally while on fertility medication and miscarried after taking a larger dose than prescribed; the subsequent IVF pregnancy involved twins, preeclampsia, an emergency C-section, a 19-day NICU stay and postpartum hemorrhage, and the family took out a second mortgage to fund roughly $30,000 in treatment costs. Applying an investor's lens to the gaps she experienced in community, education, medication administration and price transparency, Mercado left her venture capital role in early 2020 and founded Best Shot, a fertility medication management app, through Techstars Boulder. Separately, Kristyn Hodgdon began a personal blog in 2018 at age 28 while going through infertility and IVF, growing it into The Fertility Tribe, a digital publishing and community brand. The two founders, both mothers of boy/girl IVF twins, met during an Instagram Live and merged their businesses.
Business model
Direct-to-consumer platform that is free for users, monetized through advertising and sponsored content from fertility and women's health companies, a share of proceeds from its product marketplace, and prescription sales through its digital pharmacy.
Advertising and sponsored content promoting fertility and women's health companies, a portion of product marketplace proceeds, and revenue from prescription/pharmacy sales.
Traction
Following the 2021 merger, Rescripted reported more than 3 million monthly platform visitors as of mid-2022 and had 20 people on the team including six full-time employees. Predecessor The Fertility Tribe had reached nearly 90,000 community members and about 25,000 monthly blog pageviews. The platform states users can access discounts from more than 200 partners, and it publishes daily editorial, video and podcast content.
Latest developments
The platform has expanded beyond fertility into menopause and perimenopause, menstrual and sexual health, preventative health and chronic conditions, and now centers on Clara, an AI-powered, medical-expert-reviewed health companion. It publishes regular columns from Kristyn Hodgdon, Zara Hanawalt and Emmy Hayes Condon, the podcast "From First Period to Last Period," and aggregated women's health news, research and legislation, with posts dated through September 2026.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Company leadership described Rescripted in 2022 as the leading global media platform for fertility, infertility and pregnancy loss, and the company positions itself as a holistic women's health media platform spanning first period to last period.
Combines an engaged patient community and editorial publishing operation with transactional services—a product marketplace, a technology-enabled fertility pharmacy and medication management tools—under one free consumer platform, with content and AI responses reviewed by a named panel of reproductive endocrinologists, OB/GYNs and allied clinicians.
Technology
Web and mobile platform combining editorial publishing, a community/social network, medication management tools, a product marketplace and technology-enabled pharmacy fulfillment. Clara is an AI-powered health companion built on thousands of real user questions with answers reviewed by medical experts. The public site runs on a stack reported to include Ruby, Cloudflare and Cloudinary CDNs, Segment, Mixpanel, New Relic, Mautic, TinyMCE, reCAPTCHA and Google AdSense.
Go-to-market
Growth built on founder-led social media and an existing Instagram-based fertility community, free web-based access, SEO-oriented editorial content, newsletters, podcasts and video, account sign-up offering personalization and partner discounts, plus sponsorships with women's health brands.
Women and couples navigating fertility treatment, infertility, pregnancy loss, egg freezing, pregnancy and postpartum, menstrual and sexual health, perimenopause and menopause, and conditions such as PCOS, endometriosis, Hashimoto's and other autoimmune conditions; brand partners and advertisers in women's health reach these users through the platform.
Geography
Headquartered in Denver, Colorado, with a US-focused user base and a platform described as global; content covers US women's health news, research and federal and state legislation.
History
Best Shot was formed in 2020 and initially focused on fertility medication management, adding a small group therapy component in spring 2020 when clinics closed during the Covid-19 pandemic; it ran product trials with major fertility clinics and pursued commercial contracts before pivoting from B2B to direct-to-consumer. The Fertility Tribe, founded in 2018 by Kristyn Hodgdon, grew to a community of nearly 90,000 members, roughly 75,000-80,000 Instagram followers and about 25,000 blog pageviews per month. In July 2021 the two merged to form Rescripted, structured as a DBA of Mercado's company Best Shot Care, Inc., with no cash changing hands: Hodgdon licensed her content and community assets to the company, retained ownership of the underlying IP and joined as an equal partner and chief community/creative officer, with Peregrin Marshall as CTO. The merger and launch were announced in September 2021 alongside an oversubscribed $1.65 million financing. The company later broadened beyond fertility into a wider women's health platform covering menstrual, sexual, midlife and chronic-condition health, and introduced Clara, an AI-powered health companion.
Risks & controversies
The 2021 seed financing was raised solely from angel investors rather than institutional funds. Following the rebrand of The Fertility Tribe's Instagram handle, engagement dipped as the platform's algorithm reacted to the change. The merger structure leaves ownership of the licensed content and community IP with co-founder Kristyn Hodgdon, who retains it should the company cease operating.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 5
launches, deals, and filingsRescripted was featured as one of five rising Colorado startups in Built In's quarterly Future 5 list.
Rescripted announced the close of an oversubscribed $1.65 million financing backed solely by angel investors; over 40% of backers had experienced IVF first-hand and nearly half the capital came from women.
$1.6M source ↗
Rescripted launched as a direct-to-consumer platform combining Best Shot's technology-enabled care tools with The Fertility Tribe's community and content, with medication fulfillment, small group therapy and a product marketplace planned for later in the year.
Best Shot, Inc. (Best Shot Care, Inc.) and Kristyn Hodgdon's The Fertility Tribe merged in July 2021 to create Rescripted, operated as a DBA of Best Shot Care, Inc. No cash changed hands; Hodgdon licensed her content and community assets to the company, retained the underlying IP and became an equal co-founder alongside CEO Abby Mercado and CTO Peregrin Marshall.
Abby Mercado left her venture capital role in early 2020 and launched Best Shot through the Techstars Boulder accelerator, raising $120,000 from the program.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Rescriptedbestshotcare.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Rescripted do?
- Rescripted is a women's health media and care platform spanning fertility, pregnancy, menstrual, sexual and midlife health.
- Who are Rescripted's investors?
- Rescripted's investors include Techstars.
- Where is Rescripted headquartered?
- Rescripted is headquartered in Denver, US.