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Repurpose

Los Angeles, US · Founded 2011 · California corporation · 98 employees on LinkedIn · 5 known investors

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rePurpose helps innovators scale plastic waste recovery solutions by tracking recovered plastic through its reTrace platform and building business models for the circular economy. The company works with waste management systems and workers globally to address plastic pollution while ensuring fair labor practices.

Circular EconomyClimate TechEnterprise SoftwareImpact & Social Good

Founders & leadership

Repurpose was founded in 2011 by Aditya Siroya, Peter Wang Hjemdahl, Lauren Gropper, and Svanika Balasubramanian.

ASAditya Siroya
Aditya SiroyaFounderCo-founder of rePurpose, which tracks recovered plastic and develops business models for circular economy solutions in partnership with waste management systems and workers globally.
PWPeter Wang Hjemdahl
Peter Wang HjemdahlFounderCo-founder of rePurpose, Peter Wang Hjemdahl has lived and worked across multiple continents including China, Norway, India, and the United States, bringing international experience to the circular economy and waste management sector.
LGLauren Gropper
Lauren GropperFounderShe previously co-founded Minimal Productions, an environmental consulting firm, and was a founding partner at SHFT.com, an environmental media platform.
SBSvanika Balasubramanian
Svanika BalasubramanianChief Circularity Officer & FounderSvanika Balasubramanian is Executive Officer and Director at rePurpose Global, which builds partnerships for systems change in development and sustainability. She has spoken at forums including the World Economic Forum, World Bank, and United Nations, and received recognition from the World Economic Forum and Forbes.
MDManika Doshi
Manika DoshiChief Executive Officer
JSJordan Silverman
Jordan SilvermanExecutiveJordan Silverman is an executive officer and director at rePurpose, a platform for tracking recovered plastic and building business models in the circular economy. He previously worked as a managing partner in renewables and environmental sectors, with background in operations, marketing strategy, and business consulting; he holds an M.B.A. and B.A. in Political Science.
CS
Cory ScholiboExecutive

Board

GN
George NorianBoard director
VPVinny Pujji
Vinny PujjiBoard MemberManaging Partner at Left Lane Capital
GN
George NoroianBoard director

Investors · 5

Pear VClisted by Pear VCSan Francisco · $150K – $4M

How we know: pear.vc · open dataset · 5k.vc investor directory · Not right? Tell us

Penny Jar Capital Venturelisted by Penny Jar Capital VenturePalo Alto

How we know: Penny Jar Capital Venture's portfolio page · Not right? Tell us

Emerson Collective InvestingreportedPalo Alto · $100K – $1M

How we know: the VCSheet dataset · Not right? Tell us

For Good Venturesreported

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$21.6M disclosed across 3 rounds · 2014–2023

▶$20MraisedMay 2023 · 12 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Peter HjemdahlDirector
  • Aditya SiroyaExecutive Officer, Director
  • Svanika BalasubramanianExecutive Officer, Director
  • Vinny PujjiDirector
Offering amount
$20M
Amount sold
$20M
First sale
Apr 2023
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$915KraisedApr 2017 · 10 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Lauren GropperExecutive Officer, Director
  • Jordan SilvermanExecutive Officer, Director
  • Cory ScholiboExecutive Officer, Director
  • George NorianDirector
Offering amount
$1M
Amount sold
$915K
First sale
Mar 2017
Incorporated
Corporation, California
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$749.7KraisedOct 2014 · 14 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • George NoroianDirector
  • Cory ScholiboExecutive Officer, Director
  • Lauren GropperExecutive Officer, Director
  • Jordan SilvermanExecutive Officer, Director
Offering amount
$1.5M
Amount sold
$749.7K
First sale
Sep 2014
Incorporated
Corporation, California, 2011
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

3 people who came through Repurpose went on to found or lead other companies.

Vinny PujjiDirectorFounded LeftlanecapLauren GropperFounderFounded RepurposeAnisha GuptaStrategic AdvisorFounded Bluebird

Related companies · 2

Recycle Track SystemsRTS is a waste and recycling management provider that combines services with a customer portal offering real-time data, analytics, and reporting to help organizations track diversion, cut costs, and meet sustainability goals. It offers AI-powered smart waste sensors (Pello) and gamified reverse vending machines (Cycle) for clients such as stadiums, convention centers, and large venues.
CleanhubCleanHub partners with brands to collect and manage plastic waste before it enters oceans, focusing on non-recyclable plastics in coastal communities. The company has collected nearly 30 million kilograms of plastic waste and works with over 500 brands on plastic reduction and recovery.

Companies working in the same space as Repurpose.

Frequently asked questions

What does Repurpose do?
rePurpose helps innovators scale plastic waste recovery solutions by tracking recovered plastic through its reTrace platform and building business models for the circular economy. The company works with waste management systems and workers globally to address plastic pollution while ensuring fair labor practices.
Who founded Repurpose?
Repurpose was founded by Aditya Siroya, Peter Wang Hjemdahl, Lauren Gropper, Svanika Balasubramanian in 2011.
Who are Repurpose's investors?
Repurpose's investors include Left Lane Capital, Pear VC, Penny Jar Capital Venture, Emerson Collective Investing, For Good Ventures.
How much funding has Repurpose raised?
Repurpose has disclosed $21.6M raised across 3 rounds.
Where is Repurpose headquartered?
Repurpose is headquartered in Los Angeles, US.