Replenysh

Replenysh operates a platform for reverse logistics and circular supply chains, positioning itself as a single control layer through which enterprises route, price, coordinate, verify, settle and optimize recovered material flows. Customers set standing guardrails such as approved end markets (closed-loop recycling, remanufacture, reuse, energy recovery), circularity targets, cost ceilings and material specifications; Replenysh then applies those rules to each load, selects a routing path across its partner network, negotiates pricing, dispatches logistics, confirms receipt and weights, and settles payment. Outputs include reconciled weights, confirmed final destination, recovery percentages and chain-of-custody records intended for EPR, ESG, procurement, finance and compliance reporting.

The company describes its underlying system as the Material Recovery Grid, a data-driven approach for discovering untapped material streams, activating collection points and building verified supply networks anchored by long-term offtake agreements. On the collection side, everyday locations such as bars, restaurants, hotels, amphitheaters, warehouses, retailers and commercial properties are turned into material collection points; participating businesses receive a bin, request pickups through an app, see a real-time estimate of the value of their recyclables and can track where material goes. For recovery operators, Replenysh markets matched inbound loads plus automated routing, quoting, booking, scheduling, tracking, document handling and faster settlement.

Press coverage in 2025 described Replenysh as a Costa Mesa, California-based recycling logistics startup led by founder and CEO Mark Armen, with roughly 16 staff and named customers including Coca-Cola, PepsiCo and Walmart.

Founding story

Founder Mark Armen graduated from IE Business School in 2008 and was the second employee at Greenopolis, a company distributing recyclable-collection kiosks in high-traffic locations that was later acquired by Waste Management Inc. Armen concluded the gap could not be closed from inside the incumbent trash industry and that software was needed to build a new supply chain, and founded Replenysh in 2016.

Business model

Replenysh combines software, access to its recovery partner network and managed execution, so customers obtain outcomes without building the infrastructure themselves. Brands and manufacturers are the paying demand side; the company also contracts recovery operators, processors, mills and carriers that receive routed volume.

According to the CEO, Replenysh takes a small percentage of the material value that moves from an operator to a mill and additionally charges businesses for access to its software, an inversion of traditional waste-company economics in which the supplier is the customer.

Traction

Company materials cite more than 5,000 recovery partners, over 100 million pounds routed and reconciled, verifiable chain of custody on 100% of handoffs, coverage across 50 states, and 1,284 flows delivered in a quarter. Press reporting in mid-2025 cited more than 164 million pounds of waste recovered since launch, a network spanning 10 U.S. states including 200 bars and restaurants in Southern California, and customers such as Coca-Cola, PepsiCo and Walmart.

Latest developments

In April 2025 Replenysh announced its Series A led by M13 with participation from Incite and existing investors Kindred Ventures and Floodgate Fund plus strategic angels, reported at $8 million, to scale the Material Recovery Grid nationally, add platform intelligence and automate onboarding. Andrew Langtry joined as COO to lead strategy, operations and market expansion, and the company said it was hiring software engineers and expanding its operator network from a 16-person staff.