Repass

Repass operates a software platform that gives products a digital identity and connects compliance, traceability, sustainability and customer experience in a single system. The product is organized around a compliance-first core plus optional add-on modules. Core capabilities include digital ID management (QR codes, alternative data matrices, RFID/NFC connections and GS1 Digital Link integration), product journey visualization from raw materials to end-of-life, custom fields for product attributes and data types, material traceability with bill-of-materials and document handling and composite material configuration, team management with roles and access controls, and an API for integrations and data exchange.

Add-on modules extend the platform into workflow automation (no-code data fetching, formatting and event triggers), advanced forms for customer data capture and CRM or repair-software integration, customer experience features such as dynamic care instructions and appearance templates, product circularity (repair and resale activation, after-sales journey), enhanced journey documentation with customizable events, commerce intelligence (counterfeit detection, cost-per-use analytics, consumer behavior tracking), cross-company data sharing, composite products with multi-level component configurations, a 2D barcode scanner working at GTIN level, customer engagement integrations with social media, marketing automation and loyalty features, and product registration with customer accounts and ownership records.

The company presents three industry configurations: textile and furniture, food and beverages, and industrial products. Adoption is framed as a four-stage sequence — map data across products, suppliers and systems; test through pilot digital product passports; integrate with existing systems and workflows; and scale across products, suppliers and markets. Repass also publishes articles on European Digital Product Passport regulation, including analyses of the published EN standards for DPP and of EU research on DPP responsibilities, content and cost.

Founding story

The company states that a holistic approach to sustainability — balancing social, environmental and economic dimensions — has been part of its approach from the beginning, with a stated mission to help European brands use transparency as a tool for building trust and authenticity.

Business model

Repass sells access to a Digital Product Passport platform structured as a core set of capabilities with paid optional add-on modules, allowing customers to expand capabilities and tailor workflows over time.