RentOK
Gurugram, IN · Founded 2020 · 42 employees on LinkedIn · 4 known investors
RentOk provides a mobile app for property owners to rent and manage PGs, hostels, co-living spaces, studios, and flats, handling rooms, tenants, and rent collection. It serves landlords and property managers across India.
Also known as EazyApp Tech Pvt Ltd · RentOk
Founders & leadership
RentOK was founded in 2020 by Nimit Jain.
Investors · 4
Company profile
researched Aug 2026RentOk, operated by EazyApp Tech Pvt Ltd, provides mobile and web software for owners and managers of rental accommodation in India, including paying-guest (PG) accommodations, hostels, co-living properties, studios/RKs and flats. The platform covers the rental lifecycle: capturing and assigning inbound leads, scheduling visits, collecting token payments via WhatsApp payment links and QR codes, digital tenant onboarding and KYC, room and bed allotment against a digital floor plan, and automated monthly rent and bill collection.
Core modules include automatic rent and bill generation with reminders over WhatsApp, SMS and push notification, automatic late-fine application after a grace period, dues and collection tracking with UTR references shown in the app, and accounting reports (dues, income, expense, lead, tenant, profit-and-loss) exportable to Excel. Operational features address complaint management, staff attendance, food menus, tenant notices, staff salaries and vendor payments, tenant verification including police verification and government ID checks, and tenant transfers between rooms or properties. The company also offers property owners a marketable property website with automatically updated occupancy, facilities, photos and rent, video-call and visit scheduling, and a "Reserve Bed" token payment option, plus a whitelabel app branded with the owner's logo and colours.
Adjacent services marketed alongside the software include legal guidance, CA and accounting services, verification services, marketing services, and a "Zero Deposit" offering powered by Eqaro Guarantees that insures a tenant's two-month security deposit against damages or default, with claims raised on the platform and settled within seven days. Free standalone tools on the site include a rent receipt generator, food menu generator, rent agreement generator and logo generator.
Business model
RentOk sells subscription software to property owners and managers, with tiered plans including a paid "RentOk Gold" tier, alongside free trials and free utility tools used to attract owners. Additional revenue lines are marketed as add-on services: legal, CA and accounting, verification, marketing, whitelabel app branding, and a deposit-guarantee product delivered with a partner.
Recurring plan fees paid by landlords and property managers for the management platform (including a premium "Gold" tier), supplemented by paid ancillary services such as legal, accounting, verification, marketing and whitelabel app offerings.
Traction
The website reports more than 15,000 properties/property owners on the platform, over 3 lakh rooms, over 2.3 lakh tenants, more than INR 100 crore in rent collection, over 1,000 properties on the RentOk Gold plan, and a 4.9 rating across 675 reviews.
Latest developments
The company is recruiting across engineering, product, sales and operations roles, and markets recently added offerings including autopay rent collection, smart attendance, whitelabel apps, WhatsApp communication from the owner's own number, and the Eqaro-backed Zero Deposit guarantee.
▸Full profile — market position, technology, go-to-market, geography
Market position
Describes itself as India's largest network of smart properties for PG, hostel, co-living and flat management, serving a small-team-operated platform used by landlords nationwide.
Positions itself as a single system covering the full rental workflow for shared-accommodation operators — lead conversion, property website, automated rent collection within five days, accounting reports, tenant records and floor-plan management — combined with WhatsApp-native communication, whitelabel branding, and a zero-deposit guarantee product offered with Eqaro Guarantees.
Technology
A mobile app plus web application providing digital floor plans with real-time bed and room status, automated rent and bill generation, autopay collection, automated multi-channel payment reminders (WhatsApp, SMS, notifications), WhatsApp messaging from the owner's own number, digital KYC and document verification, smart attendance, complaint tracking, auto-generated property websites, whitelabel branded apps, and Excel-based financial and operational reporting.
Go-to-market
Self-serve product trials and free tools (rent receipt, rent agreement, food menu and logo generators) on the website, free product demos and demo videos, a sales team reachable via region-specific North and South India phone lines, and WhatsApp-centric workflows for owner and tenant communication.
Owners, landlords and managers of PGs and hostels, co-living properties, studios/RKs and flats/BHKs in India, ranging from single-property landlords to operators running multiple properties with staff.
Geography
India, with a headquarters office in Sector 28, DLF Phase 1, Gurugram, Haryana, and a South India office in HSR Layout, Bengaluru, Karnataka; the platform is marketed to landlords and tenants across the country.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 1
primary sources listed
- RentOKrentok.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does RentOK do?
- RentOk is an Indian software platform for owners and managers of PGs, hostels, co-living spaces, studios and flats.
- Who founded RentOK?
- RentOK was founded by Nimit Jain in 2020.
- Who are RentOK's investors?
- RentOK's investors include First Cheque, Quona Capital, Sprint Vc, iSeed.
- Where is RentOK headquartered?
- RentOK is headquartered in Gurugram, IN.