Renoviso
North Andover, US · Founded 2014 · Delaware corporation · 9 known investors
Find your way into Renoviso
Renoviso is a technology-enabled home renovation service offering homeowners transparent online project pricing and managed installation.
Also known as Renoviso, Inc.
Founders & leadership
Investors · 9
Also in the syndicate · 2
Reported raises · per SEC filings
Form D private placements$11.9M disclosed across 3 of 4 rounds · 2015–2018
▶$7MraisedFeb 2018 · 13 investors · OtherRule 506(b)
- Eric HorndahlExecutive Officer, Director
- David GoldbergDirector
- Kent BennettDirector
- Brian WaldmanExecutive Officer, Director
- Offering amount
- $7M
- Amount sold
- $7M
- First sale
- Feb 2018
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
▶$3.5MraisedAug 2016 · 10 investors · OtherRule 506(b)
- David BeiselDirector
- Eric HorndahlExecutive Officer, Director
- Brian WaldmanExecutive Officer, Director
- Kent BennettDirector
- Offering amount
- $3.5M
- Amount sold
- $3.5M
- First sale
- Aug 2016
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
▶$1.4MraisedAug 2015 · 11 investors · OtherRule 506(b)
- Eric HorndahlExecutive Officer, Director
- Brian WaldmanExecutive Officer, Director
- Offering amount
- $1.4M
- Amount sold
- $1.4M
- First sale
- Aug 2015
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Renoviso is a technology-enabled home renovation company that lets homeowners build and price renovation projects online and then handles the project end to end, including product selection, professional measurement, installation and project management. Initial categories were windows, doors and hardwood flooring, offered in eastern New England, with service areas later extending to the Greater New York Tri-State area and Greater Philadelphia. A third-party company profile also lists soundproofing curtains, acoustic panels and insulation materials among its products and describes the business as ecommerce for home renovation projects.
The company positions itself against traditional home improvement contracting practices it characterizes as opaque and reliant on high-pressure sales, offering fully transparent fixed pricing, tech-enabled project management and customer service across the renovation journey. After its 2018 financing, the company said it would invest in augmented reality and mobile technologies to further develop its customer experience platform, and would expand into additional metropolitan markets.
Founding story
Co-founder and CEO Eric Horndahl's own frustrating, high-pressure experience renovating his home served as the inspiration for the company. With co-founder Brian Waldman, he set out to use technology to build a better home renovation experience. The co-founders previously worked on businesses including BuyerZone, Cayan, eBay and FlipKey (TripAdvisor).
Business model
Renoviso sells home renovation projects directly to homeowners as an end-to-end service: consumers configure a project and receive transparent online pricing that includes products from home improvement brands, professional measurement and installation, and the company then manages the project through completion using a network of installers.
Revenue comes from selling installed home renovation projects to homeowners at transparent, quoted prices covering products, measurement and installation.
Traction
In 2017 hundreds of thousands of homeowners visited Renoviso.com to build a home improvement project and the total value of those projects grew more than 3x year over year. Cumulative disclosed equity funding is reported at $11.9 million across three rounds from nine investors, with headcount of 24 as of December 31, 2018.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Renoviso competes in the U.S. home renovation market, described by its Series A investor as a roughly $300 billion market characterized by limited transparency and customer frustration. A third-party profile places the company in property technology and lists Houzz, Curbio, Lessen, HomeAdvisor and Plunk among its competitors.
The company differentiates on transparent, customizable online pricing for complete installed projects, elimination of high-pressure in-home sales tactics, and ownership of the full renovation process through completion, supported by tech-enabled project management and customer service.
Technology
An online customer experience platform that generates customized, transparent project quotes and supports tech-enabled project management; the company said in 2018 that it would invest in augmented reality and mobile technologies.
Go-to-market
Direct-to-consumer online acquisition: homeowners visit renoviso.com to configure a project and see instant pricing, then schedule a free in-home consultation; a toll-free phone line is also offered. Growth has come from adding product categories and entering new metropolitan markets.
Homeowners undertaking renovation and home improvement projects, initially windows, doors and hardwood flooring, in the Northeastern and Mid-Atlantic United States.
Geography
Headquartered in North Andover, Massachusetts, with Boston-datelined announcements. Service began in eastern New England and by 2018 covered New England, the Greater New York Tri-State area and Greater Philadelphia, with stated plans to enter Greater Washington D.C., Greater Baltimore and Chicago.
History
Founded in 2014 and based in the Boston area, Renoviso launched with windows, doors and hardwood flooring projects in eastern New England. It raised seed capital from NextView Partners, RRE Ventures, NextGen Venture Partners and angel investors including Niraj Shah and Fabrice Grinda, followed by a $3.5 million Series A led by Bessemer Venture Partners in September 2016 intended to fund additional product categories and new geographies. By mid-2018 it had raised $4.9 million in total prior funding and announced a further $7 million round led by Corigin Ventures, with service areas covering New England, the Greater New York Tri-State area and Greater Philadelphia and planned entries into Greater Washington D.C., Greater Baltimore and Chicago.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 1
by search overlap
Companies competing with Renoviso for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 3
launches, deals, and filingsFollowing its 2018 raise, the company said it planned to enter the Greater Washington D.C., Greater Baltimore and Chicago markets within the next year, adding to service areas in New England, the Greater New York Tri-State area and Greater Philadelphia.
Renoviso announced an additional $7 million in funding led by Corigin Ventures, with existing investors Bessemer Venture Partners, NextView Partners and FJ Labs participating, earmarked for market expansion and platform development in augmented reality and mobile.
$7M source ↗
Renoviso announced a $3.5 million Series A round led by Bessemer Venture Partners, with participation from seed investors, to expand product categories and enter new geographic markets.
$3.5M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureIn the news
▸Research sources · 8
primary sources listed
- Renoviso Secures $7M in Funding to Transform Home Improvementprnewswire.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Renoviso do?
- Renoviso is a technology-enabled home renovation service offering homeowners transparent online project pricing and managed installation.
- Who are Renoviso's investors?
- Renoviso's investors include Bessemer Venture Partners, Accomplice, Alpaca VC, Corigin Ventures, NextGen Venture Partners, NextView Ventures, RRE Ventures.
- How much funding has Renoviso raised?
- Renoviso has disclosed $11.9M raised across 3 of its 4 known rounds.
- Where is Renoviso headquartered?
- Renoviso is headquartered in North Andover, US.