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Relatable.io
Techstars '18Nashville, US · Founded 2016 · 4 employees on LinkedIn · 1 known investors
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Relatable Healthcare develops Product Relationship Management software for medical device and supply companies, helping them manage product data, competitive intelligence, and customer relationships to drive revenue growth. The platform serves MedTech organizations seeking to optimize commercialization operations and reduce costs.
Also known as Relatable · Relatable Healthcare
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Relatable (also referred to as Relatable Healthcare) is a Nashville, Tennessee-based company that provides a Product Relationship Management (PRM) platform for the medical technology and medical device industry. The platform is designed to make information about medical devices and supplies accessible and usable for MedTech manufacturers and suppliers, supporting sales, contracting, marketing and technical product support teams.
The product is organized around three stated pillars: a Product Data Catalog that centralizes competitive product intelligence and product information in a searchable platform; a Guided Purchase Solution that converts competitive intelligence into commercial insights; and third-party data synchronization, such as competitive pricing inputs. Functional use cases described by the company include automated cross-referencing for RFP responses, business reviews prepared by sales teams for customers, centralized management of cross-reference intelligence for marketing, and rapid product lookup and specification retrieval for field support.
The company positions the platform against two problems it identifies in MedTech commercial operations: manual cross-referencing that can require 40+ hours per RFP response, and competitive intelligence fragmented across multiple systems.
Founding story
Relatable.io was founded with a stated mission of making medical device data more accessible, insightful and useful, with a vision of increasing data transparency to improve the business of healthcare for stakeholders across the sector.
Business model
Relatable sells a software platform to medical device and medical supply organizations, positioned for use across contracting, sales, marketing and technical product support functions. Customer engagement begins with demo requests and an on-site ROI/cost calculator that estimates annual cross-referencing spend, and the company cites customer savings of $400K+ annually and 80%+ self-serve automation.
The company is categorized as operating a SaaS platform with recurring and usage-based revenue serving enterprise customers.
Traction
The company reports customer outcomes including a 68% reduction in cross-referencing costs, cross-reference generation reduced from 40+ hours to two minutes, support responses reduced from 30 minutes to 30 seconds, $140M in convertible revenue identified from $250M analyzed, and customers saving over $400K annually. A published case study states a multinational orthopedics company created 40% more opportunities to convert business.
Latest developments
The company's website presents the Product Relationship Management platform with quantified customer outcomes and integrations with Clarivate's Pricetrack and USMSD datasets. An independent third-party API profile listing Relatable.io as a Techstars-backed Nashville PRM platform was published by API Evangelist.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Relatable is classified as a pre-seed, venture-backed B2B business intelligence company in the healthtech and medical device data analytics space, with listed comparable companies including UptimeHealth, AcuityMD, DocDelta and H1.
Relatable presents the platform as a single source of truth for competitive intelligence accessible across an organization, citing a 99% information accuracy rate, alongside native data interoperability with Clarivate datasets including Pricetrack and USMSD, which it says cover 85% of U.S. medical supply distribution and $57.5B in tracked revenue.
Technology
The platform centralizes product and competitive intelligence data, automates cross-referencing between competing products, and synchronizes third-party data sources such as competitive pricing feeds, with integrations into Clarivate's Pricetrack and USMSD datasets. The company is classified under AI and machine learning technologies, and maintains a publicly documented API surface.
Go-to-market
Relatable markets directly to MedTech organizations through its website with demo requests, an ROI/cross-reference cost calculator, and published case studies on its blog; business development inquiries are directed to a named company contact, and hiring inquiries are handled via email.
Medical device and medical supply manufacturers and MedTech organizations, with users across sales, contracting, marketing and technical product support departments; the company's classification lists enterprise customers, and a published case study involves a multinational orthopedics company.
Geography
The company is based in Nashville, Tennessee, United States, with listed locations including Sobro and Harpeth Trace Estates in Nashville. It describes a remote-friendly work environment, and its data coverage and customer examples are U.S.-focused, including work with a multinational orthopedics company serving U.S. healthcare provider customers.
History
The company was founded in 2016 and participated in the Techstars Healthcare accelerator in 2018, the same year a $20,000 funding round was reported. A company blog dating to 2019 published case studies and commentary on MedTech supply chain data, including analysis of the impact of COVID-19 on primary procedures performed during and after elective surgery mandates. The platform has since been presented as a Product Relationship Management platform with a product data catalog, guided purchase solution and third-party data integration, including Clarivate datasets.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsRelatable.io's most recent funding round was reported as $20,000, bringing total raised to $20,000 as of January 1, 2018.
$20K source ↗
Relatable.io took part in the Techstars: Healthcare accelerator program in 2018 and is listed as a Techstars portfolio company.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Relatable.iorelatable.io · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Relatable.io do?
- Nashville-based Product Relationship Management platform giving MedTech companies centralized product data and competitive intelligence.
- Who are Relatable.io's investors?
- Relatable.io's investors include Techstars.
- Where is Relatable.io headquartered?
- Relatable.io is headquartered in Nashville, US.