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Reifisports
Techstars '23Miami, US · Founded 2022 · 2 employees on LinkedIn · 1 known investors
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Reifi Sports provides financial risk mitigation solutions for athlete underperformance, offering coverage up to the full value of athlete contracts.
Also known as Reifi · Reifi Sports · Reifisports
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Reifi (operating as Reifi Sports at reifisports.com) is a Miami, Florida-based sports finance company that provides protection against the financial consequences of on-field athletic underperformance. Its products let teams, athletics departments and individual players pay a premium before a season begins in exchange for a payout if a predetermined performance benchmark is not met, regardless of the cause of the shortfall.
The company markets two lines. The team product is positioned as broader than traditional disability insurance at a comparable premium, intended to let organizations sign high-cost players and coaches while retaining a financial fallback if results disappoint. The player product is aimed at athletes seeking to protect future earning capacity against injuries or performance declines that could reduce the size of subsequent contracts.
Reifi was founded in 2022 and is led by co-founder and CEO Mark Grenader. It is a small firm, reported in the 1-10 employee range, and is classified under financial services.
Business model
Customers pay a premium at the start of a season to institutional investors that underwrite a defined performance benchmark; if the athlete or team fails to reach that benchmark by season's end, the investors reimburse the customer. Reifi structures these as securities backed at launch by a single leading institutional investor, with a stated longer-term intention to open the underlying investments to retail participants.
Premiums paid by teams, athletics departments and players for season-long performance protection contracts.
▸Full profile — market position, technology, go-to-market, geography
Market position
An early-stage financial services company in the sports finance niche, with a small headcount and participation in a sports-focused accelerator program.
Reifi positions its team coverage as going beyond the limited scope of traditional disability insurance for a comparable premium, and frames its protection as triggered by underperformance from any source rather than a specified list of causes.
Technology
The company's web presence runs on Squarespace Commerce with Google Workspace for email, alongside common front-end libraries and components including Modernizr, Lodash, Emotion, core-js, Stimulus, Adobe Fonts, reCAPTCHA and HSTS.
Go-to-market
Professional and collegiate teams, university athletics departments, and individual athletes.
Geography
Headquartered at 390 NE 191st St, Suite 8009, Miami, Florida, US.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsReifisports was named among the 10 companies in the cohort of The Minnesota Twins Accelerator by Techstars, one of three Techstars programs whose new portfolio companies were announced in February 2024.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 4
primary sources listed
- Reifi Email Formatsprospeo.io · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Reifisports do?
- Miami-based sports finance company offering teams and athletes financial protection against on-field underperformance.
- Who are Reifisports's investors?
- Reifisports's investors include Techstars.
- Where is Reifisports headquartered?
- Reifisports is headquartered in Miami, US.