/Companies

Rego

Techstars '22

Philadelphia, US · Founded 2020 · 8 employees on LinkedIn · 2 known investors

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Rego provides a software platform that helps organizations measure waste and automate circular economy operations, including landfill diversion tracking and waste identification using AI. The company serves businesses of all sizes seeking to participate in waste diversion and zero-waste initiatives.

Also known as liverego · Rego

Founders & leadership

Rego was founded in 2020 by Josh Mastromatto and Brandon Castagna.

JMJosh Mastromatto
Josh MastromattoCo-founder, CEOHe holds a Certified Zero Waste Advisor credential and has a background in professional sports before transitioning to the sustainability sector.
BCBrandon Castagna
Brandon CastagnaCo-founder, CTOHe has background in backend software integrations and experience working with legacy infrastructure modernization.

Investors · 2

Techstarslisted by TechstarsBoulder · $220K

How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us

Company profile

researched Sep 2026

Rego is a material intelligence platform aimed at the teams responsible for running buildings — facilities, sustainability, procurement, property management, municipal and operations staff. Its software replaces manual waste audits: instead of hand-sorting trash, users photograph waste in bins, dumpsters or audit settings with an ordinary phone camera, and Rego's AI identifies the visible materials and recurring products, organizes them into consistent categories, and produces structured data, findings and recommended actions.

The product is positioned as broader than a waste audit tool. Outputs are framed as financial and operational decisions: identifying over-purchased or wasted consumables for procurement and contract review, right-sizing hauling pickups and containers, reducing contamination fees and validating service levels, and providing photo-backed evidence to hold janitorial vendors, haulers and tenants accountable. It also supports diversion, contamination and emissions tracking and documentation for LEED, TRUE, ESG and internal reporting. The platform functions as a shared workspace where locations, material streams, service information and documents are loaded, and internal teams plus approved partners such as foodservice providers, haulers and consultants collaborate, with assigned actions, threaded discussion and report exports. Rego states deployment takes less than two weeks.

Rego pairs automated material analysis with human-in-the-loop review by waste experts, including Certified TRUE Waste Advisors. The company also runs a K-12 donation matching program under which adding a facility, audit or property to Rego helps provide the platform to K-12 STEM clubs so students can work with real material data.

Founding story

According to co-founder and CEO Josh Mastromatto, he and his co-founder surveyed the climate and sustainability landscape and concluded that waste was one of the few areas where doing the right thing costs more money. The product began during the COVID-19 pandemic as a consumer-facing effort to route Philadelphia waste to proper disposal sites: version one had users photograph furniture so the software could assess whether items would be accepted by organizations such as Habitat for Humanity ReStore, Philly AIDS Thrift or The Philadelphia Furniture Bank, and then help arrange transportation. As the pandemic ended and demand shifted to other waste streams, the company moved into waste auditing. The founders describe building Rego because waste audits had become one-time exercises disconnected from operations, procurement and reporting.

Business model

Rego sells software to organizations that operate buildings and portfolios, onboarding customer locations, material streams and documents into a shared workspace used by internal teams and approved external partners. Customer acquisition is driven through booked demos on the company website.

Traction

The University of Pennsylvania uses Rego for its furniture diversion and off-campus move-out diversion programs; Penn's sustainability director Nina Morris said Rego provided the "one-stop shop" process the university had sought and was able to scale a program the school had struggled to run with other local partners, while Scott Filkin of Penn's Office of Social Equity and Community said the system let students identify a furniture item so Rego could determine its size, the truck required and the logistics of collection. The company has also worked with local universities during move-out periods and with Philadelphia-area donation outlets including Habitat for Humanity ReStore, Philly AIDS Thrift and The Philadelphia Furniture Bank.

Latest developments

A November 2025 profile described Rego's shift from its pandemic-era furniture donation and moving use case to waste auditing for organizations, and its work with the University of Pennsylvania on furniture and off-campus move-out diversion. The current website presents the company as a material intelligence platform covering procurement, hauling, vendor accountability and compliance reporting, alongside a K-12 STEM donation matching program.

▸Full profile — market position, technology, go-to-market, geography

Market position

Rego positions itself against traditional waste audits, which it characterizes as one-time snapshots that require hours or weeks of hazardous hand-sorting in protective suits, are slow to report, are disconnected from procurement and operations, and do not scale across portfolios via spreadsheets and PDFs. It argues that because waste streams change daily, periodic audits produce stale data and, in turn, poorly informed capital and operational decisions.

Rego's stated differentiators are eliminating hazardous, labor-intensive hand-sorting by using ordinary photographs, making waste audits continuous rather than one-time so data keeps pace with waste streams that change daily, connecting findings directly to procurement, hauling, vendor and reporting decisions instead of delivering standalone PDFs, and combining AI analysis with human review by certified waste advisors.

Technology

The core technology is AI-based image analysis of waste: users upload ordinary photos from a phone or camera, and the system identifies materials and products visible in the waste stream, assigns them to consistent categories, and surfaces patterns, savings opportunities, procurement insights and contamination alerts without hand sorting. Outputs are reviewed by human waste experts, including TRUE-certified advisors, rather than delivered as unreviewed model output. The platform layers workflow features on top of the analysis, including bin, vendor and service-level tracking, action assignment, collaboration threads and report exports.

Go-to-market

The website's primary call to action is booking a demo or a short product walkthrough, with a stated setup time of under two weeks. Rego has won institutional work through formal procurement: it responded to a University of Pennsylvania request for proposals for a local partner to provide curbside collection for off-campus students. The K-12 STEM donation-matching program serves as an additional community-facing channel tied to customer onboarding.

Buildings and portfolio operators, including commercial real estate, multifamily, municipalities, universities, airports and stadiums, haulers and brokers, facility management firms and sustainability programs. Within those organizations Rego targets facilities, sustainability, procurement, property, custodial and operations teams. Prior work has also served retail, apartment, educational and hospitality organizations that run waste audits.

Geography

Rego originated in Philadelphia and its documented deployments are local, including the University of Pennsylvania and Philadelphia-area donation organizations. Its stated customer categories include municipalities, universities, airports and stadiums, and a prior team member led multifamily expansion across the United States for another circular-economy company.

Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.

Related companies · 3

Companies working in the same space as Rego.

Timeline · 2

launches, deals, and filings
Nov 2025
University of Pennsylvania furniture and off-campus move-out diversion programs

Rego responded to a University of Pennsylvania request for proposals for a local curbside-collection partner and now supports Penn's furniture diversion and off-campus move-out diversion programs, coordinating furniture condition assessment, truck sizing, pickup and delivery to donation sites.

source ↗

Nov 2025
Rego described shifting from furniture donation app to AI waste auditing platform

Local press reported that Rego, which began during the pandemic by analyzing photos of furniture to route items to donation sites and arrange transport, had pivoted to AI-based waste auditing that replaces hand-sorting with photo analysis and automated reporting.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

▸Research sources · 7

primary sources listed
  • Regoliverego.com · web

7 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Rego do?
Rego is a Philadelphia-based platform that turns photos of waste into AI-analyzed material data for building operations teams.
Who founded Rego?
Rego was founded by Josh Mastromatto, Brandon Castagna in 2020.
Who are Rego's investors?
Rego's investors include Techstars, VentureDNA.
Where is Rego headquartered?
Rego is headquartered in Philadelphia, US.