ReelCrafter

ReelCrafter is a web platform for creating audio and video portfolios — variously called demo reels, EPKs, showreels, one-sheets, sizzle reels or playlists — that creative professionals use to present, deliver and pitch their work. Users upload audio, video, image and other files and assemble them into a hosted reel page using a block-based builder that supports playlists, non-destructive audio snippets, waveform styles, video galleries with fullscreen playback, image galleries, credits and event blocks, buttons and file attachments. Audio metadata travels with uploaded files and can be edited in bulk, including album art, and stays embedded in shared files.

A central feature is per-recipient share links. Each link can carry a custom URL containing the recipient's name, password protection, separate analytics, and download permissions that can be limited to streaming only or extended to MP3, full-quality audio or video. Tracking reports when a link was opened, who viewed it, what was played, replayed or skipped, and how long the viewer stayed, with heat maps at the section level of individual tracks and videos and notifications on views, intended to inform the timing and content of follow-up with clients or employers.

Design controls let users apply custom colors, images and curated fonts, including pulling colors from artwork, so reels reflect an individual's branding. The company also publishes a blog with guides for composers on topics such as following up with music supervisors, music delivery platforms and industry conferences, and maintains a help center with tutorials covering reel building, sharing and tracking, billing and plans, and add-ons.

Founding story

Co-founder Sam Hulick, a film and video game composer known for the Mass Effect trilogy and a lifelong coder, wrote a small hack to notify him when recipients opened his demo reels. Other composers asked for the same capability, which led to the creation of ReelCrafter.

Business model

ReelCrafter sells access to its hosted reel-building and tracking software directly to individual creative professionals, with feature tiers and add-ons referenced in its billing documentation. New users can start a 14-day trial without a credit card.

Subscription plans for the hosted platform, with plan tiers and add-ons.

Traction

The company states that thousands of creatives use ReelCrafter, and lists educational partners and endorsements from award-winning screen composers.

Latest developments

Recent blog content addresses follow-up with music supervisors, music delivery platforms for film composers and 2026 networking conferences for composers.