Rediem
6 known investors
Rediem provides a loyalty and engagement platform that lets brands turn sustainability and impact actions into customer rewards, letting shoppers track eco-metrics, take sustainable actions, and redeem rewards for local nonprofits. It is aimed at consumer brands seeking to increase customer loyalty, lifetime value, and repeat purchases.
Also known as rediem
Founders & leadership
Investors · 6
Also in the syndicate · 4
Company profile
researched Aug 2026rediem is a purpose-driven loyalty and customer engagement software company based in New York City. Its AI-powered SaaS platform lets consumer brands build a branded community space hosted directly on the brand's own website, where customers can complete challenges, submit user-generated content, participate in forums and leaderboards, and earn rewards. Unlike transaction-only points programs, rediem incentivizes experiential challenges, educational activity and mission-aligned actions inspired by a brand's values — examples cited by the company include an athletic brand running a New Year fitness challenge, a beauty brand mobilizing support for ingredient transparency, or a food brand collecting culinary UGC.
The product is positioned as omnichannel: AI receipt scanning and capture, cart/basket analysis, POS integration and geolocation are used to identify and reward in-store and wholesale-channel shoppers as well as e-commerce buyers. rediem collects zero-party data through profile builders, quizzes, polls and surveys and pushes it into a brand's existing marketing stack for personalization. Impact dashboards surface the social and environmental outcomes generated by individual customers and the community collectively. A no-code builder allows marketing teams to launch and change programs without engineering support, supported by rediem strategists. The company also frames community-generated UGC and off-site customer conversation as a way for brands to be surfaced by AI/LLM-based product recommendation.
Founding story
rediem was founded in 2023 by Regan Plekenpol, a Harvard graduate, and Sarah Ganzenmuller, a former consultant, both described as under 30 at the time of the 2024 pre-seed announcement. They set out to replace transactional loyalty programs with mechanisms that let purpose-driven brands demonstrate their values and mobilize customers beyond purchase.
Business model
rediem sells software-as-a-service to consumer brands, which deploy its loyalty and community layer on their own websites and connect it to their existing retention stack. Distribution is deliberately gated: the platform has been invite-only, with the company stating it onboards no more than five customers per month from its waitlist. A partner program supports referrals from agencies and partners plus technology integrations.
Subscription/SaaS licensing of the loyalty and community platform to brands; pricing is not disclosed publicly.
Traction
The company reported a waitlist of more than 500 companies at the time of its December 2024 pre-seed round and cited early customers including Sun Bum, Tru Earth and Reel. It reported early brands seeing 3x increases in customer lifetime value and up to a 70% lift in average order value; its website cites 10M+ community members and improvements of 70% in AOV, 67% in LTV and 46% in repeat purchases.
Latest developments
Company blog content published through 2026 covers loyalty platform migration, B2B loyalty, agentic commerce, receipt-scanning and cashback program design, and how large language models act as a reputation layer between brands and customers. The website's current positioning emphasizes zero-party data collection, AI receipt capture with POS and geolocation for retail shopper identification, on-site community hubs, and building authentic off-site customer conversation to influence AI-driven recommendations.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
rediem positions itself against traditional transactional points programs and against reliance on rented social audiences and paid advertising, offering owned brand community and "participation marketing" as a retention channel. Its investor commentary frames the company's thesis as transforming legacy rewards programs.
Rewards for non-purchase actions and values-aligned behavior rather than transactions alone; impact dashboards that quantify social and environmental contributions per customer and community; omnichannel identification of in-store and retailer-channel shoppers through AI receipt capture, POS and geolocation; an on-site community hub instead of a standalone app; and a no-code builder for marketer-led program changes.
Technology
AI-powered SaaS delivering receipt scanning and cart/basket analysis, POS and geolocation-based identification of retail shoppers, zero-party data capture through quizzes, surveys and profile builders, gamification features such as challenges, leaderboards, tiers and forums, impact dashboards summarizing customer-driven social and environmental outcomes, and a no-code program builder. The community hub is embedded in the brand's own site rather than a separate app or third-party destination.
Go-to-market
Direct sales via demo requests on its website, an invite-only waitlist with curated onboarding, a partner/referral program for parties that introduce consumer brands, and a large content marketing operation covering loyalty, retention, e-commerce growth and community topics. Technology partnerships with retention and messaging vendors including Klaviyo, Yotpo, Judge.me, Recharge, Attentive, Postscript, SKIO, Stay AI and Bazaarvoice provide integration-led distribution.
Mission- and purpose-driven consumer brands, including CPG, food and beverage, beauty, and apparel companies selling both direct-to-consumer and through retail or wholesale channels. Named customers include Sun Bum, Tru Earth and Reel. Buyers cited in testimonials hold e-commerce, marketing and omnichannel management roles.
Geography
Headquartered in New York, New York, serving consumer brands across e-commerce, retail and wholesale channels.
History
Founded in 2023 in New York City. In December 2024 the company announced a $1.2 million pre-seed round led by Ivy Ventures to onboard its 500-company waitlist while operating on an invite-only basis. It has since built out technology partnerships and an extensive content program, and its site messaging has expanded from purpose and impact rewards toward zero-party data, omnichannel retail identification and AI-era brand discoverability.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsrediem lists technology partner integrations with Klaviyo, Yotpo, Judge.me, Recharge, Attentive, Postscript, SKIO, Stay AI and Bazaarvoice, alongside a partner program for referring consumer brands.
rediem announced a $1.2 million pre-seed round led by Ivy Ventures, with participation from Entrepreneurs Roundtable Accelerator, the CEO of Netcore, the founders of Jebbit and other e-commerce investors. Proceeds were earmarked for onboarding a waitlist of more than 500 brands to its customer engagement platform.
$1.2M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Rediemrediem.co · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Rediem do?
- rediem is a New York-based loyalty and customer engagement platform that rewards brand community actions, not just purchases.
- Who founded Rediem?
- Rediem was founded by Regan Jayne.
- Who are Rediem's investors?
- Rediem's investors include Entrepreneurs Roundtable Accelerator (ERA), Work-Bench.