Recepta

Recepta is a digital receipts company that replaces printed paper receipts with branded electronic receipts delivered at the point of sale. Customers tap their phone on a POS terminal via NFC or scan a QR code to receive a receipt instantly, without providing an email address or phone number. The company states that merchants can activate Recepta on an existing POS terminal or integrate through its API in about five minutes, and that receipts work across payment methods including cash, card and coupon.

Beyond the receipt itself, the platform offers merchants receipt customization to match brand identity, embedded marketing content such as custom messages, coupons and discounts, online ordering links and social media integration, plus analytics covering customer behaviour (by device ID), customer feedback and paperless loyalty programs. Recepta also positions the product around records-keeping use cases such as compliance and tax reporting, streamlined returns and exchanges, and reduced paper and printer costs. Its consumer-facing app supports connecting bank cards, scanning receipts and sharing them with an accountant or tax professional. The company markets to retail, food and beverage, wellness and beauty, and hospitality sectors.

In Azerbaijan, Recepta operates a separate mobile application called Sandıq, available on iOS and Android, which lets users scan purchase receipts to earn entries into weekly and monthly lotteries while also tracking expenses; the app uses surveys and referral programs to drive engagement.

Founding story

Founder Rauf Heydarli previously worked in auditing at EY Azerbaijan and in finance and startup acquisitions roles at Amazon and Hitachi, followed by corporate finance at Lyft. While reviewing engineering-team expense reports at Amazon he repeatedly encountered long CVS paper receipts, which he saw as both wasteful and a missed opportunity for post-purchase engagement between merchants and customers. After earlier ventures, including importing wine from Azerbaijan and Georgia to the United States, he started Recepta in 2022 to convert paper receipts into a digital, data-driven channel.

Business model

Recepta sells its digital receipt platform to merchants, who activate it on POS terminals or integrate via API. The company reports it has only recently begun generating revenue and keeps fixed costs low through automation, operating with a team of about 10.

Merchant-facing platform monetization; the founder states the company has recently started generating revenue while keeping expenses lean.

Traction

The founder reported in March 2025 that revenue had just begun and the team numbered about 10. The Sandıq app in Azerbaijan has surpassed 50,000 downloads on Google Play. Recepta is listed as a partner in Ingenico's solution gallery and says it has held discussions with large retail brands.

Latest developments

A March 2025 founder interview described the shift to POS-provider partnerships, the start of revenue generation, a 10-person team, plans for expansion into markets such as the UK, and the growth of the Sandıq app in Azerbaijan to over 50,000 Google Play downloads.