Rec

Rec (Rec Technologies, Inc.) is a San Francisco-based technology company that builds recreation management software for parks and recreation departments, recreation districts and other municipal recreation operators. Its platform consolidates program, class, event and camp registration; rentals and permits for shared spaces such as courts, picnic pavilions and sports complexes; memberships and passes; event ticketing and check-in; and point of sale. Supporting modules include reports, calendars, leagues, email and SMS marketing, electronic waivers and forms, automated reminders, QR code signage, rental applications, and digital wallet payments including Apple Pay and Google Pay. The company markets vertical solutions for rec centers, tennis and pickleball facilities, summer camps, pools and aquatics, museums and gardens, campgrounds and golf courses.

A central element of the current product is Seb, an AI "recreation coordinator" that builds automated workflows around existing team processes, handles repetitive administrative work such as cancellations and bulk price edits, answers customer questions when connected to facility schedules and booking flows, and can be taught and scheduled to run recurring routines. Broader platform automation covers confirmations, waitlist notifications, reminders and refunds. The company states the platform is SOC 2 Type II audited and PCI DSS certified, with WCAG-conformant registration pages and capacity designed for peak registration days.

On the resident side, Rec provides discovery of available activities with real-time openings, the ability to save programs and pre-confirm eligibility and details before enrollment opens, mobile registration and payment, and a single place to manage enrolled programs, booking requirements and memberships. Co-founders have described the design goal as making facility booking resemble consumer apps such as Airbnb and Uber and reducing checkout friction on registration day.

Founding story

Rachel Williams and Birju Kadakia, early Uber employees who worked together in the mid-2010s, founded Rec in 2022 in San Francisco after becoming frustrated with the outdated experience of getting active, picking up hobbies and building community in their own city. Drawing on the transformation of urban transportation and delivery they had seen at Uber, they set out to rebuild the network around local recreation, arguing that technology decisions in parks and recreation were still limited to booking tools that had not meaningfully innovated in a generation. Williams has cited parents' complaints about the difficulty of enrolling children in recreation classes and summer camps as a motivating problem.

Business model

Rec sells its recreation management platform to public-sector recreation providers — municipal parks and recreation departments and recreation districts — which use it for program administration, bookings, memberships, ticketing and payments. Payments for classes, rentals, memberships and tickets are collected through the platform online, at the front desk or on recurring schedules. The platform also connects local instructors and coaches to agency booking flows, which in the case of Torrance was described as creating a marketplace generating net-new revenue for the city. One customer, Apex Park and Recreation District, said Rec costs significantly more than its prior software vendor.

Rec provides software to recreation agencies on a modular basis and processes payments for registrations, rentals, memberships, tickets and point-of-sale transactions within the platform, including recurring payments. Specific pricing terms are not disclosed; one customer characterized Rec as costing significantly more than its previous software vendor. The company did not disclose revenue at the time of its Series A.

Traction

Rec launched its first client in early 2024 and, as of September 2025, partnered with parks and recreation departments in more than 50 communities across 12 states, with more than 30 employees primarily in product design and engineering. The company's own site states Rec is used in more than 100 US cities. Customer-reported outcomes include a summer registration in Apex that sold out in under two minutes without issues, streamlined weekly court booking for thousands of residents, a new revenue stream and reduced paper use from Instant Book and digital permitting, and more than $125,000 in net-new revenue in Torrance from connecting local instructors to the booking platform.

Latest developments

In September 2025 Rec closed an $11 million Series A led by Crosslink Capital, with follow-on capital from seed investors NFX, Precursor Ventures and Long Journey Ventures, plus Marquee Ventures (a fund tied to the Chicago Cubs ownership group), Thirty Five Ventures (Kevin Durant and Rich Kleiman), Joe Montana's Liquid 2 Ventures, and athlete investors Larry Fitzgerald Jr. and Kelvin Beachum Jr. The company said it would use the funding to improve its software, deepen investment in AI-powered features, expand into new markets and hire across engineering, product, sales and marketing. It also announced an agreement with the Apex Park and Recreation District in Colorado, with a full transition planned by late February 2026. The company's current positioning centers on Seb, its AI recreation coordinator, and it reports operating in more than 100 US cities.