Rebel Mouse, Inc.
New York, US · Founded 2011 · Delaware corporation · 78 employees on LinkedIn · 5 known investors
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RebelMouse provides a content management system (CMS) designed for media and digital companies to increase audience growth and site performance. The platform offers implementation, optimization, and ongoing support services.
Also known as RebelMouse · RebelMouse, Inc.
Founders & leadership
Rebel Mouse, Inc. was founded in 2011 by Andrea Berry, Paul Berry, and Andrea Breanna.
Board
Investors · 5
Reported raises · per SEC filings
Form D private placements$16.1M disclosed across 1 round · 2013
▶$16.1MraisedApr 2015 · 7 investors · Other TechnologyRule 506(b)
- Paul BerryExecutive Officer, Director, Promoter
- Jordan LevyDirector
- Eric HippeauExecutive Officer, Director
- Fredric HarmanDirector
- Offering amount
- $16.2M
- Amount sold
- $16.1M
- First sale
- Jul 2013
- Incorporated
- Corporation, Delaware, 2011
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Rebel Mouse, Inc. (RebelMouse) is a New York company that provides web performance and content management solutions. Its offering combines a cloud-based CMS for publishers and brands with creative agency services and integrated artificial intelligence tooling. The product set presented publicly includes RebelMouse.AI, a core CMS, "Blueprints" site templates/rebuild framework, AI features, and creative services, alongside support resources such as technical documentation and a support portal.
The platform is positioned as an "agentic CMS": users can describe desired outcomes in a chat interface to build, redesign, or migrate a site, while AI agents handle tasks such as technical SEO (meta and title rewriting, structured data), performance tuning (Core Web Vitals, asset compression, pre-rendering, edge caching), layout optimization, and content planning. Additional platform capabilities advertised include editorial and publishing workflows, APIs for high-traffic sites, and built-in monetization tools such as CTA buttons, sticky lead-generation banners, contextual offers, and membership unlocks. A separate initiative, RebelMouse Labs, pairs early-stage agentic-native startups with the company's workflows platform, senior engineers, and solution architects to move from prototype to production, with a stated six-week timeframe.
An earlier description of the business characterized Rebel Mouse as a web publishing platform intended to serve as a user's public front page for the web.
Business model
RebelMouse sells a subscription-style CMS platform combined with hands-on professional and creative services. Engagement models range from self-serve site building to full-service work covering site launches, redesigns, CMS migrations, and ongoing optimization, with sales driven through demos, free site health audits, and a Labs program for startups.
Revenue derives from platform access to the CMS/AI products and from creative and professional services spanning editorial and SEO strategy, UX and performance design, growth and monetization, and AI workflow implementation.
Traction
Published customer case studies cite measured outcomes: Vault12 (+89% clicks, +130% impressions, +42% CTR, +19% average position), The Fulcrum (+98% total users, +40% Google users, +100% total views, +63% Google views), and Premier Guitar rebuilt on Blueprints in eight weeks with +37% clicks and +47% impressions. The company states its creative services have supported hundreds of brands and publishers.
Latest developments
The company has introduced RebelMouse.AI and an agentic operating system with AI agents for SEO and performance optimization, plus RebelMouse Labs for agentic-native startups. Its privacy policy carries a last-updated date of April 2, 2026.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positioned as a CMS and services provider for publishers, media companies, and brands, emphasizing site performance, SEO, and AI-driven optimization; described by its investor Oak Investment Partners as a web publishing platform.
Technology
A cloud-based content management system augmented by AI agents that automate SEO, performance, and layout optimization, with an editorial toolset, flexible APIs, edge caching and pre-rendering, plus a workflows platform supporting multitenant workspaces, auth/RBAC, observability (logs, traces, evals) and pre-deployment evaluation gates.
Go-to-market
Direct sales supported by 30-minute tailored demos, free website health checks, published case studies, and content marketing (blog, insights, webinars); a Labs program recruits agentic-native startups via an application process.
Digital publishers, media companies, and brands/businesses, including enterprise-grade operations requiring security and high-traffic infrastructure, plus agentic-native startups via RebelMouse Labs.
Geography
Headquartered at 100 Crosby Street, Suite 308, New York, NY 10012, United States, serving customers across Europe, Latin America, and the United States.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 7
by search overlap
Companies competing with Rebel Mouse, Inc. for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 2
launches, deals, and filingsRebelMouse Labs pairs agentic-native startups with the company's workflows platform, senior engineers, and solution architects, targeting a move from prototype to production in six weeks.
RebelMouse promotes RebelMouse.AI, a chat-driven site building experience, together with an "Agentic Operating System" in which AI agents run multi-step workflows and continuously optimize site performance, SEO, and discoverability.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structure▸Research sources · 5
primary sources listed
- Rebel Mouse, Inc.rebelmouse.com · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Rebel Mouse, Inc. do?
- RebelMouse is a New York-based agentic CMS and creative services provider for publishers and brands.
- Who founded Rebel Mouse, Inc.?
- Rebel Mouse, Inc. was founded by Andrea Berry, Paul Berry, Andrea Breanna in 2011.
- Who are Rebel Mouse, Inc.'s investors?
- Rebel Mouse, Inc.'s investors include Oak Investment Partners, Andreessen Horowitz, BoxGroup, First Round Capital, Social Leverage.
- How much funding has Rebel Mouse, Inc. raised?
- Rebel Mouse, Inc. has disclosed $16.1M raised across 1 round.
- Where is Rebel Mouse, Inc. headquartered?
- Rebel Mouse, Inc. is headquartered in New York, US.